Pentland Brands, the company behind global brand names such as Speedo, Ellesse, Canterbury, Boxfresh, Mitre and Berghaus, announced a major drive to bolster its marketing, digital and creative resources. It will see a major recruitment drive across the group’s London, Nottingham and Sunderland offices. Sean Hastings, Global Marketing Director for Pentland Brands, says: “We’re looking to accelerate the growth of our current […]
Wahoo, a leader in connected fitness devices, announced it will be supporting Sniper Cycling, consisting of the Belgian Crelan Charles Cyclocross team and Veranda’s Willems-Crelan-Charles road cycling team led by two-time Cyclocross World Champion Wout van Aert. The team has selected three key products from Wahoo’s ecosystem to support their training and racing efforts: the […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published on January 31. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key […]
Socially-led creative agency We Are Social has launched We Are Social Sport in the UK, a dedicated team of sports specialists offering an experienced, social-first approach to sports marketing. It is the first separate division launched by We Are Social in the UK, and has been created in response to continued growth within the sports […]
Mélanie Dunn, Cossette’s Global President and CEO, announced the promotion of Peter Ignazi and Carlos Moreno to the newly created role of Global Chief Creative Officers. The pair will lead the creative vision for the agency and the creative expression of its brand in every market Cossette does business in, while supporting the company’s international […]
Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based Planning Team. Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of […]
DiMassimo Goldstein has hired Ryan Moglia to the new position of Head of Data Insights & Activation. The agency, which bills itself as a different kind of lead brand agency focused on behaviour change, has been making headlines lately with news of new clients and significant hires. This hire continues this momentum. “Ryan and his […]
World leaders in business and politics recently gathered in Davos, Switzerland for the World Economic Forum. One of the annual attendees is MiSK Global Forum, an ongoing platform, set up to educate youth, and prepare them for the future. The World Economic Forum predicted that 65% of kids in school today will have jobs in […]