Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]
Western Union, a leader in global payment services, will be supporting International Women’s Day through their support of a young South African woman named Siba Gqirana as part of their ongoing Chain of Betters project. Siba’s dream is to become one of the country’s first female commercial pilots, a big ask in an industry where […]
Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
It’s encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly. For the past two years, leading UK-based trend consultancy, The Future Laboratory, has written about the rising trend of the Athena Woman. They reference this as “the female century”; where more women than […]
4 Sales and MEC announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and the first time it has supported its natural water and flavoured Aquadrinks sub-brands with masterbrand advertising. Volvic […]
ABC is launching its first scripted virtual reality experience to coincide with the much-anticipated midseason premiere of its hit drama “Quantico,†which aired on March 6. Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve “in world†with the show, assuming the role of a new recruit on a […]
The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]
Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]
The Women’s Equality Party has launched an online campaign illustrating the number of unreported incidents of sexual assault in London, ahead of an international women’s march this weekend. The #WECount campaign asks women who have experienced assault to write the date and time, as well as the postcode, street name or Tube station where the […]