You need a pick-me-up pronto. We help you pay in record time. Tap and pay the fast and easy way with Visa contactless.#PyeongChang2018 #TeamVisa Learn more: https://t.co/uTR6TW4oR6 pic.twitter.com/FVuuySXnGW — Visa UK (@VisaUK) February 3, 2018 Visa, the exclusive payment technology partner at the Olympic and Paralympic Games, announced that digital banking alternative Revolut is now […]
Wavemaker, GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, the award-winning software and technology leader. The appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document. Steve Weeks, Head of US Media Strategy […]
Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations made by agencies are no longer made for the benefit of the client. That is not good for the […]
A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box […]
Marketers should wake up to cannabis culture, according to a new report from J. Walter Thompson’s Innovation Group which examines the ‘wellness-forward’ lifestyle, recreational and medicinal opportunities presented by the rise of the so-called ‘Cannabis Economy’. Sales of recreational marijuana have been legal in California, the largest US state economy in North America, since January […]
The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]
Mumsnet, the UK’s biggest website for parents, and leading bed specialist, Dreams, have signed a strategic partnership. In an industry first, the two brands will work together to create two mattresses – specially designed by parents, for parents and parents to be – which will be available to purchase in many of the retailer’s 190 […]
Toby McAra, former Head of Google Analytics 360 (UK&I) has joined ConversionWorks to support the board through their ambitious growth strategy. He will bring his industry knowledge to the fast growing data and digital analytics agency. Toby helped to build Google’s Analytics 360 Suite offering, a cross-channel, highly integrated, enterprise marketing measurement suite. ConversionWorks are […]
Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]
Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]