Perform Group, the digital sports content and media specialist, is creating a new structure for the UK sales operations of Perform Media. In a move designed to meet client needs, Perform Media is simplifying its structure to create two separate teams focusing on programmatic audience buying and on partnerships. Both teams will report into David […]
Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]
Creative agency Sedley Place has unveiled a new brand identity and implementation guidelines for the romantic and charming wedding venue Blackwell Grange, currently under development in the Cotswolds. Sedley Place was briefed to create an identity that would encapsulate Blackwell Grange’s heritage and unique proposition – the property dates from the 16th century and has […]
The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) as its first advertising agency. RKCR/Y&R won the pitch after going up against Adam & Eve/DDB in the final round. M&C Saatchi took part at an earlier stage in the process, which was handled by Robin Consulting. The WPP agency will begin working on the advertising, […]
Umbro’s new Medusae football boot has been given the magic treatment with a new marketing campaign by creative agency Love. A limited edition shoe box of tricks has been designed that replicates the back of a well-known magician’s prop. When opening the box there is an empty space, however, when closing the box the boots […]
Maxus has unveiled Change Planning, a new planning methodology underpinned by advanced media planning techniques and powered by best-in-class data sources. The new, intuitive approach allows the agency to devise communication strategies that ensure brands succeed in today’s hugely changing and competitive environment. Change Planning is built to be agile, compressing timelines and ensuring that […]
Digital screens created by Kaleidovision, the specialist digital and music consultancy, have helped a new fast food restaurant launch successfully this month in a competitive market place at Lakeside Shopping Centre in Essex. The screens show a series of stunning photos of the food on offer, plus animation layered on top to create a sense […]
As the world steps into a new era of climate action, WWF’s Earth Hour is urging its supporters to shine a light on climate action through the most powerful communication tool of our time – social media. On Saturday 19 March 2016 8:30 p.m. local time, the world’s most iconic landmarks will switch off their […]
Virtual reality (VR) may be in its early stages, but internet users are already interested in experiencing it, according to October 2015 research. Futuresource Consulting looked at the types of virtual reality content that internet users in the US, France, Germany and the UK were interested in watching and experiencing. Some 39% of respondents said […]
Exterion Media has partnered with Shazam and Fox to bring a beacon-enabled ad campaign to London’s buses. In what is the first time beacons have been used on the London bus network, Fox movie Kung Fu Panda 3 will be promoted through a campaign that uses both outdoor advertising on the side of the buses […]