With its distinctive style and construction, Zippo lighters have served as a canvas for endless artistic creations throughout the brand’s 86-year history. In 2018, the little lighter has attempted something huge: the creation of a huge 17,500 square meter painting in partnership with world-renowned street artist Ben Eine. The mural is the centrepiece of a […]
J. Walter Thompson Middle East and Africa’s Innovation Group released its sixth annual consumer trends report, covering the MENA region for 2018. The “Future 100 Trends and Change to Watch in MENA” captures key themes accelerating the pace of change for consumers in the fast and dynamic economies of Egypt, North Africa, Lebanon, Jordan, the […]
AKQA announces the appointment of Jo Hickson as Head of Technology to lead the core practice out of AKQA’s London studio. This appointment furthers AKQAs ability to meet clients requests for brand experiences powered by the latest technology, including conversational interfaces, data and connected products. Jo will report to Sam Kelly, Managing Director of AKQA’s […]
South African Tourism has appointed Ginger Juice as its UK social media agency for the next three years following a competitive tender process. The award-winning social media agency, which specialises in B2C marketing services to travel, tourism and hospitality brands, will provide strategic social media and digital support to raise awareness of South Africa in […]
ignis is excited to announce that Asha Kanhai has returned to the agency as Business Development Manager. Having worked in the industry for 15 years Asha brings with her a wealth of knowledge and experience from her time in marketing recruitment and at agencies which include Field Day (formerly Arnold KLP), The Marketing Store and […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]
Using the same piece of music in adverts year after year helps people to like and remember your brand, according to a new study of brain responses led by scientists at Goldsmiths, University of London. Until now there was no hard data to suggest whether it was better to stick to the same piece of […]
Häagen-Dazs has announced world #3 tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. Having unveiled a landmark rebrand in 2017 and a continued partnership with iconic Grand Slams such as Wimbledon and Australian Open, endorsing one of the most popular rising stars of the sport has further cemented the […]
DiMassimo Goldstein recently expanded its C-suite, adding Wendy Lurrie, who has joined the agency as its first-ever Chief Client Growth Officer. The hire, which became official shortly before the new year, gives the New York-based agency exciting momentum entering 2018 as it looks to further solidify its position as the world’s leading behavior change marketing […]
Consumers are engaging with retail brands on more channels than ever before – from Voice Assistants, smartphones, to smartwatches – with online continuing to take a sizeable share of total spend. It means that retailers are under increasing demand to ensure their entire cross-channel offering is seamless, and create exceptional customer experiences at every single […]