Kopparberg, the leading Swedish fruit cider, is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavyweight marketing campaign, which features a multichannel programme of activity across press, experiential, social media, digital and outdoor. Kopparberg kicked off the campaign earlier this month with the launch of multiple advertising slots across […]
Sony Music Entertainment have partnered with Craft London to launch an online campaign for Kygo’s new album, Cloud Nine, which was released on May 13th. Kygo – real name Kyrre Gørvell-Dahll – gained international recognition in 2013 for his remixes of popular songs including Ed Sheeran, Ellie Goulding and Passenger. He then went on to […]
New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in […]
Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating […]
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work following a competitive three-way pitch to work with Arla. Space will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. […]
A first of it’s kind train is kick-starting its journey on May 16 from Delhi along with food enthusiasts Rocky Singh and Mayur Sharma hosting 40 different families over an 8-day journey across India. In today’s hyper connected world, family time has lost itself to mobile screens and television. Keeping this core insight in mind and […]
Jura Whisky, part of the Whyte & Mackay portfolio, have awarded their global communications business to Hometown following a four-way competitive pitch. Jura is distilled on the Isle of Jura, an island off the west coast of Scotland where making whisky is at the heart of its community. As an Island, it’s also synonymous with […]
Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]
Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]
Havas Media UK has today brokered a deal between UEFA Euro 2016 sponsor Kia and The Telegraph. The campaign is made up of four distinct elements and has been designed to create buzz in the build-up to and throughout the tournament, driving association between Kia and football, as well as showcasing the All New Kia Sportage. To […]