Courtesy the precious help by prêt-à-porter brands and designers who donate their clothes and thanks to all the people who buy them, the Grande Braderie de la Mode (The Great Fashion Sale) allows the association AIDES to collect an important part of their private funds. The campaign “Fashion Condoms” is the first brand campaign for AIDES […]
Young’s Beer is launching a special campaign this week that celebrates the brewery’s 186-year anniversary, called Young’s Day, with the offer of a free pint for all. Beer lovers can claim a free pint from of any of the Young’s beers, including Young’s Bitter and Young’s Special, simply by downloading the Young’s On Tap app. […]
To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. ‘Ultimate Unboxing’ was shot in Barcelona, and stars unboxing expert and YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionic’s heart-rate monitor to […]
Grey London, aka Valenstein & Fatt, has won the global advertising account for Tuborg, the Carlsberg-owned premium lager brand. The pitch was handled directly by Carlsberg. The agency has been briefed with launching a new global, multi-platform brand campaign in 2018, which will to look to continue it’s long-standing foundation in music. In 2016, Tuborg […]
Nicotinell, one of the UK’s favourite lozenge brand, is proud to be working alongside Public Health England to raise awareness in the category for 2017’s Stoptober event. The collaboration aims to trigger significant numbers of quit attempts by increasing motivation to quit and providing tools to make the process easier. The GSK owned brand, will […]
On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]
Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed an exclusive live performance by Aretha Franklin published this week by TIME magazine as part of its Firsts project, celebrating the achievements of 46 women who have been the first in their respective fields. Laub’s film captures Aretha Franklin returning to her […]
After operating in stealth mode for 18 months, Explorics, a Software-as-a-Service (SaaS) marketing technology company, announced its official public launch with its flagship cloud-based reporting and analytics platform. Its objective: make business leaders who are held accountable for marketing and e-commerce performance better, by turning vast amounts of disparate data into tangible insights and recommendations to […]
Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]
Having helped over 425,000 unique small businesses find the right insurance in the UK, Simply Business is planning to launch in the US. After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity. A more defined positioning, delivered via a vibrant new identity, colour palette and […]