Victoria’s Promise Shares the Love this Christmas with #VPHippyXmas Campaign

Victoria’s Promise Shares the Love this Christmas with #VPHippyXmas Campaign

Women’s cancer charity Victoria’s Promise (VP) has launched a festive social media campaign which taps into the ‘selfie’ phenomenon. Using the hashtag #VPHippyXmas, the charity will ask people to create a Purple Hippy Santa Selfie, using a bespoke Santa Hippy Santa creator. Participants are then encouraged to share their photo on their social channels. The […]

Mindshare Ends Year on Top Across All Major Awards

Mindshare Ends Year on Top Across All Major Awards

Mindshare, the global media agency network that is part of WPP, has ended the year with the top awards across the most respected awards ceremonies globally. The agency’s 2015 roll call of success includes: Media Agency of the Year – Cristal Festival Media Network of the Year – Campaign Asia Pacific China, India, South Asia, […]

Tinder joins forces with the NHS to raise awareness among young people of the importance of organ donation

Tinder joins forces with the NHS to raise awareness among young people of the importance of organ donation

Over the next two weeks, Tinder, the world’s most popular app for meeting new people, is partnering with NHS Blood and Transplant to draw attention to a different kind of search for a match – the challenging wait for a donor match. The partnership and creative concept was developed by integrated creative communications agency 23red. […]

Patrón Tequila takes over window display at Selfridges in a Christmas sales drive, created by launch agency Five by Five

Patrón Tequila takes over window display at Selfridges in a Christmas sales drive, created by launch agency Five by Five

Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five. ‘A Perfect Constellation’ is a constellation of stars in the shape […]

Kayak to sponsor free TfL travel on New Year’s Eve

Kayak to sponsor free TfL travel on New Year’s Eve

Kayak, the travel search engine, will sponsor free New Year’s Eve services on Transport for London in 2015. TfL will also run a joint advertising campaign with Kayak to promote free travel on 31 December. The scheme has been running since 2001. The ads will feature the company’s sheep logo. Last year TfL failed to find […]

Samsung Premieres Icona Pop’s New Single in 360 Degree Interactive Online Concert

Samsung Premieres Icona Pop’s New Single in 360 Degree Interactive Online Concert

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Samsung_Icona-Pop_360.mp4[/KGVID] Swedish pop duo, Icona Pop, release brand new single ‘F.U.’ straight to their most loyal fans through a live online concert. The pair teamed up with DDB Stockholm and Samsung to create a unique concert that could be experienced from all 360ᵒ angles. The concert was live streamed exclusively to 360 fans, […]

Thorpe Park spook commuters to promote new 2016 attraction from the mind of Derren Brown

Thorpe Park spook commuters to promote new 2016 attraction from the mind of Derren Brown

Thorpe Park Resort has unveiled two life-size Victorian style dolls in London to promote the world’s first psychological theme park attraction created by Derren Brown arriving in spring 2016. The incredibly realistic 4ft 7” high ‘living dolls’ shocked commuters during rush hour today and were spotted at numerous sites in London including Charing Cross Tube […]

Microsoft Delivers Song of Peace to An Old Rival This Christmas

Microsoft Delivers Song of Peace to An Old Rival This Christmas

Traditional holiday marketing campaigns have concentrated for years on competitive messages designed to sway buyers toward their products and services. But in 2015, Microsoft has taken a different approach. On November 16, 2015 a group of 37 Microsoft Employees from around the country gathered in New York City at the company’s new flagship store with […]