BNP Paribas is celebrating 40 years of partnership with the French Open with a social media-controlled robot that launches tennis balls at Jo-Wilfred Tsonga live on a tennis court. The ‘Tweet and Shoot’ event on 23 May, created by We Are Social, will see social media users able to drag-and-drop a tennis ball on a […]
The Observer moved away from mournful coverage of Sir Alex Ferguson’s retirement as manager of Manchester United in its promotion of a 12-page supplement and opted for a more light hearted approach. In a campaign from Bartle Bogle Hegarty London, promotional material took on a tone of “playfulness and wit” and imagined the reaction of […]
BT has ramped up its marketing campaign for its new Sky-rival BT Sport service, which offers 38 exclusive Barclays Premier League and Scottish Premier League matches, by announcing the service will be free to BT broadband customers. BT Sport 1, BT Sport 2 and ESPN will also provide coverage of the FA Cup, Europa League, […]
Supermarket chain Waitrose is to become the new Team Sponsor of England Cricket after signing a three-year deal with the England & Wales Cricket Board. From next year the Waitrose logo will feature on all England teams playing and training wear starting with the Investec Test Series against Sri Lanka in May 2014 through to […]
The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema for a striking out-of-home stunt. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of […]
Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile The company is holding two separate media pitches. A series of regional pitches for the Sony Electronics account are taking place alongside a […]
Zenith International, the world leading specialist food and drinks industry consultancy whose clients include Coca-Cola, Danone, Nestlé and PepsiCo, has announced the appointment of two new Directors, both promotions from within its existing team. Esther Renfrew, Market Intelligence Director since 2010, becomes a full Board Director with immediate effect. She manages a team of 20 […]
Work Club has won Adidas UK’s social media business following a competitive pitch. The Agency will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games.It racked up a 25% growth in its Twitter followers on the back of the success […]
WPP has reported a 2 per cent rise in like-for-like revenues in the first quarter of 2013, saying that it ‘bucked market trends’ with a strong growth in the UK. The group – which operates consultancies including Landor, Fitch and The Partners – reported revenues of £2.5 billion for the quarter, ahead of its budget. […]
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]