Microsoft and Nokia have confirmed plans are well advanced for a $7.1bn purchase of Nokia’s phone division by the software giant. The deal will see Nokia’s entire devices & services business; including design, manufacturing, sales and support, transfer to Microsoft, including all 32,000 staff. This would leave the Finnish business survive as a manufacturer of […]
Nando’s is taking its loyalty scheme into the online arena for the first time in an attempt to identify new data-driven marketing opportunities to target customers. The restaurant chain is replacing its old paper-based scheme with the launch of a card diners can swipe in-store August 27. Customers now collect chillies instead of chickens for […]
New spot highlights how Easy Mode helps you learn your way around the phone. Vintage is great, but not when it comes to smartphones. 72andSunny present the new spot for Samsung’s Galaxy S4, Brothers, which highlights how ‘Easy Mode’ helps you learn your way around the Galaxy S4, by making everything you need quick to […]
To help its customers know its vehicles better, German carmaker Audi has created an innovative, augmented-reality app—named “eKurzinfo”—that uses the iPhone camera to identify the many functions of the car. Loaded with information of more than 300 elements in the car, the app serves as a high-tech, interactive alternative to the traditional, complex car manual. […]
Google has launched its premium music streaming service Play Music All Access in the UK and is initially undercutting Spotify’s premium offering on price, with an introductory £7.99 per month offering. The service lets subscribers stream tracks to connected devices from a library of millions of tracks sourced from the music industry’s leading major and […]
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]
Commercial Break is a new app launched onto the market this week aimed at those who spend ad break hopping channels, only to go back to their programme and realise they have missed half of it. The free iPhone app alerts viewers in real time when their TV programme comes back from commercials by using […]
The UK’s largest mobile phone operator is launching its first major campaign for its Orange brand since it debuted EE last year. The campaign kicks off July 29, with a TV ad featuring Kevin Bacon advertising Orange’s pay-as-you-go (PAYG) offering of 1GB of mobile data free with every £10 top-up, to air during top TV […]
SKIN-CARE brand Nivea has created a solar-powered mobile phone charger. The bizarre move from the folks at Nivea was made to ensure people read its sunscreen ad – its solar-powered sunscreen ad. The company took out a full-page ad in a Brazilian magazine and decked it out with solar panels and a charging port you […]
Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]