The São Paulo Pinacoteca, one of the most important museums in Brazil, has launched a campaign to increase visitor frequency. Created by F/Nazca Saatchi & Saatchi, the idea behind the campaign is to demystify the act of appreciating art and thus draw the public closer to the museum. In order to illustrate the concept “There […]
Wanted Design and NYCxDESIGN invited Circus Family to create a custom-built interactive light installation for the official opening of NYCxDESIGN. In the artistic community of Industry City, the Circus Family team built an interactive LED installation, called Day & Night, exclusively designed to fit the exhibition space. During the day the pulsing light glow invited […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Saatchi-LA-Toyota-OOH.mp4[/KGVID] A first-ever for the ad capital of the world, Saatchi LA and Toyota are about to thrill audiences with their out-of-home live-action billboard in New York’s iconic Times Square. The live-action billboard highlights RAV4 Hybrid’s “How Far Will You Take It” theme, which aims to ignite the audiences’ passion for adventure. The […]
Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]
Global brand design specialist, BrandOpus announces the opening of its first US office, based just north of Flatiron, New York. The US launch signals further international developments for the independent agency as it enters its 9th year of trading. Already renowned for winning an industry-leading collection of commercial effectiveness awards, the brand design agency is […]
Traditional holiday marketing campaigns have concentrated for years on competitive messages designed to sway buyers toward their products and services. But in 2015, Microsoft has taken a different approach. On November 16, 2015 a group of 37 Microsoft Employees from around the country gathered in New York City at the company’s new flagship store with […]
To promote the upcoming horror film Devil’s Due, a horrifying yet humorous scare prank was played on unsuspecting New Yorkers. Titled ‘Devil Baby Attack’, the prank involved a remote-controlled baby carriage roaming the streets of New York. When concerned citizens approached the seemingly unattended carriage, a terrifying demon infant would pop up from under the […]
http://www.youtube.com/watch?v=1T0Ja8PyBDc Taylor James, integrated creative production studio, has teamed up with agency CDM, New York, to create a fully animated short film for American Heart Association. Launched at the charity’s annual gala aboard HSS Intrepid, the animation educates and inspires us to combat heart health through tales of 3 inspirational young heroes. Designed and produced […]
Nissan has reinvented the classic London black cab with what it describes as the “most reliable, economical and user-friendly Hackney Carriage” to ride the capital’s streets. Final testing of the NV200 London Taxi, which sports a distinctive new “face”, has kicked off in London this month. The final vehicle will be revealed at an event […]
http://www.youtube.com/watch?v=lXFCfofh6as Shoppers will be targeted with offers from retailers as they pay for their parking as a result of a global tie-up between MasterCard and parking services provider Parkeon. The service, which is being billed as the first of its kind, will allow local retailers to deliver promotions such as discount coupons through the Parkeon […]