Football Brings Italy Together in Brent Harris’ New Ad

Football Brings Italy Together in Brent Harris’ New Ad

Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out […]

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]

Sky Sports launches second season of Carling In Off The Bar

Sky Sports launches second season of Carling In Off The Bar

Carling In Off The Bar is returning bigger and better to platforms across Sky, with 20 episodes announced across the new season.  Fronted by Max Rushden, who has recently presented on talkSPORT, BBC Radio 5 Live and The Guardian’s Football Weekly Podcast, the first show will take place on Friday 11th August around the opening […]

AIB and ROTHCO Immerse Chris Kamara and Jeff Stelling in the World of the Irish GAA

AIB and ROTHCO Immerse Chris Kamara and Jeff Stelling in the World of the Irish GAA

Allied Irish Bank (AIB) and ROTHCO launch the latest campaign ‘Jeff and Kammy’s Journey to Croker’ in support of AIB’s sponsorship of the Gaelic Athletics Association (GAA) Senior Football Championship. Previously, the brand has challenged professional athletes including rugby players, cricketers, footballers and NFL players to see if they can prove tougher than their homegrown […]

RPM ensure Sky Sports are on ‘par’ with The British Masters

RPM ensure Sky Sports are on ‘par’ with The British Masters

Creative marketing agency, RPM create activation for headline sponsor Sky Sports at The British Master’s. The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting […]

BT Sport snaps up Australian Ashes TV rights

BT Sport snaps up Australian Ashes TV rights

BT Sport has swept up the rights to the next Ashes series from under the nose of rival Sky. As competition between the Pay TV rivals intensifies, BT is primed to broadcast the Ashes from Australia for the first time, vastly upping its cricket output and diversifying its appeal beyond its strong football programming. On […]