GIL, a Swedish organisation that fights on behalf of people with disabilities, unveiled a provocative new campaign with creative agency, Stendahls. Title “Said by Retards”, the campaign highlight the issue of how the offensive and discriminatory R-word is used – and make people aware that having an intellectual disability isn’t the same as being strange, or stupid. “At GIL, […]
Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap […]
According to Alzheimer’s Disease International (ADI) someone in the world develops dementia every three seconds. There are more than 50 million people living with dementia globally. With the number of dementia cases, including Alzheimer’s disease, on the rise, it is shocking how low public awareness is of the condition that affects so many individuals and […]
MACMA – Breast Cancer Aid Movement, in partnership with DAVID Buenos Aires, have come together again to launch their newest campaign, “What’s On Your Mind?” The new spot highlights how in the same time it takes to check our social media channels, we can perform a simple and painless self-check on our breasts. Approximately one […]
Hawaiian Tropic, the Edgewell Personal Care sun care range, is extending into the beauty market with a campaign created by WM Content, the strategic content consultancy that creates and orchestrates content marketing programs, specifically built to accelerate the purchase journey. Launching a newly developed creative and media strategy, the campaign which goes live over the […]
TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work with Genius on digital strategy, advertising and content, as well as social, influencer marketing and PR. The agency will create on ‘always-on’ activity to drive […]
On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA bank, dived 84 meters into the sea to establish the new world record for apnea, a sport scarcely heard of and rarely practiced in the country. During her incredible underwater achievement, she successfully held her breath for 2 minutes and 45 seconds. In […]
Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]
On April 20, in response to the news that Arséne Wenger will be stepping down from his incredible 22-year career as Arsenal FC’s manager, WCRS has created a tactical social advert for RAF Recruitment showing that a career as a ‘Gunner’ isn’t just in football. RAF Regiment Gunners are the infantry of the Royal Air Force. […]
As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]