Clarity has been appointed UK agency of record to handle PR, social and content outreach, for disruptive tech enabled insurance provider Neos, following a competitive 3-way pitch. Neos is the UK’s first smart home insurance provider, pioneering a smarter way to look after your home by combining smart home technology with comprehensive home insurance cover. […]
Future technologies and innovations will find a new, prominent home at DMEXCO: The “Future Park”, which will be opened for the first time in 2019, is located directly at the entrance of Hall 9. Therefore, all visitors who make their way to the Congress Stage, will have to pass it. Innovators, visionaries and start-ups will […]
T.M.Lewin, the expert shirt maker and tailor, has formed a partnership with email marketing pioneers Kickdynamic to drive engagement and improve the customer experience. Founded over one hundred years ago on the world-famous Jermyn Street, London, T.M.Lewin has since gone on to open dozens of stores worldwide, including Europe, Singapore and Australia. Using many of […]
Sleep and skincare brand This Works has partnered with the world’s first and only voice-activated sampling programme, Send Me A Sample, to celebrate World Sleep Day by offering UK consumers a free trial of its best-selling Deep Sleep Pillow Spray. Customers will be served ads across Facebook with the Send Me A Sample call to […]
Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]
On Saturday, March 9th The Preservation Robot was unveiled at South by Southwest Interactive (SXSW) Festival in Austin, Texas by photographic artist Jimmy Nelson. The Preservation Robot is the first autonomous technology ever created to address the homogenisation of human culture, due to the ever-increasing spread of Western culture on the internet. The robot, which was […]
March 11 sees the launch of Realise Unlimited, formally Model Citizens, as the latest acquisition for award-winning agency Unlimited Group. This is the second acquisition in the past year by the growing marcomms business, as it continues to invest in key growth areas, including advanced data analytics to strengthen its offering. Realise Unlimited, which helps brands make […]
A long line of research shows that the words we use directly affect the way we think. Whether we notice it or not, our language is infused with countless gender-biased words. In a sociolinguistic study it is clearly stated that ‘language appears to play a particularly important role in forming people’s attitudes toward gender and occupation’. So how […]