Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland, a destination that can only be reached on a direct-basis with the short break specialist. Running alongside dedicated destination spotlights across its marketing channels, the 30-second TV commercial was created by Manchester-based […]
Olympic Holidays, the specialist European tour operator, has appointed Peel+Williams as its communications and PR partner following a competitive four-way pitch. The work will see the creation of consumer driven print and digital campaigns, as well as media and trade communications. In addition, it should provide further forward momentum towards Olympic Holidays’ position as the […]
Tourism is the main source of income for the Dominican Republic. While the country saw more than 5.5 million tourists visit the island in 2017, the majority of tourists flocked to the same three destinations: Punta Cana, Bávaro and La Romana beaches. This presented a missed opportunity: the Dominican Republic has over 200 beaches, […]
Lake Erie Shores & Islands and creative agency Marcus Thomas, have created a new campaign titled “Start Coasting,” to promote tourism to the vacation region. Each spot focuses on a singular, peaceful moment, and concludes with drone footage to provide a bird’s-eye view of the region, emphasising that an authentic coastal experience awaits, perhaps somewhat […]
The digital creative agency Hex has been appointed by England’s Historic Cities to promote the consortium of the country’s premier heritage locations to a younger audience through the use of new and emerging technology, including AR and VR. The appointment, which followed a competitive pitch, will build on previous work delivered by Hex, which comprised […]
The Wild Atlantic Way in Ireland gets the intergalactic seal of approval in humorous and clever campaign, ‘Otherwordly’, by Fáilte Ireland and Rothco. The highly original advert features a fictional intergalactic travel agency, Tourism Cyhaccm – a tongue-in-cheek nod to the use of Irish locations in the latest Star Wars blockbuster. The 60” spot plays […]
Peru’s tourism body, PROMPERÚ, officially unveiled their new international marketing campaign – ‘Peru, the richest country in the world’ at World Travel Market, the UK’s most prominent tourism trade exhibition ‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about. The campaign moves […]
Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel upward in high-speed lifts to The View from The Shard, the building’s premium, open-air Skydeck. Eager to integrate Virtual Reality into the attraction, The View from The Shard turned to Happy Finish to […]
Creative agency TWELVE launches its first campaign for Merlin Entertainments, in its role as newly appointed lead creative and strategic agency for all of the leisure company’s London attractions. The integrated campaign will drive awareness of and demand for Merlin’s great-value, cluster ticket proposition, while promoting Merlin’s iconic and exciting range of London attractions. Merlin […]
In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland. The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the […]