McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
One of Scotland’s largest independent optical groups, Black & Lizars, has launched its new ‘surprisingly affordable’ advertising campaign, highlighting its commitment to premium service and the entry price of its designer frames and lenses. Rolled out across outdoor, print, digital, and in-practice platforms, the new campaign goes live beginning August 14. The new creative advertising […]
Just for Men has confirmed its UK sponsorship agreement with the National Football League (NFL), which commences from August 2017. The leader in men’s hair colour is looking to drive awareness and accelerate growth by investing half a million into marketing during this season alone. The milestone deal will see Just for Men serve as […]
Manchester-based SkinnyBrands Ltd has announced the appointment of marketing director, Allan Moffat, following considerable growth for the alcohol manufacturer which launched last year. Allan joins the company with more than 20 years’ experience in sales and marketing within the retail sector, having worked to deliver media activation and retail strategies for brands such as Corona, […]
Carlsberg UK has kick started the festival season in true Scandinavian style with the launch of its new Danish Quarter, which so far this summer has welcomed festival-goers through its doors at Latitude Festival. The five-year landmark sponsorship deal with Live Nation, one of the world’s leading live entertainment company behind some of the largest […]
Nissan captures the excitement and passion for football’s Premier League in their new Sky Sports TV sponsorship campaign – demonstrating that the all new Nissan Micra can get even the tardiest fan home for kick off. The 15 and 5 second idents by TBWA\London, show the all new Nissan Micra speeding away from regular weekend […]
Eurosport Digital, the direct to consumer business within Eurosport – one of Europe’s leading sport destination, which is owned and operated by Discovery Communications – has appointed MullenLowe London as a full service European agency partner following a competitive pitch. The appointment includes Media, Creative and CRM. This is the first time Eurosport Digital have […]
As Mo Farah stepped onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrated the tremendous sacrifice and resilient mindset behind his record-breaking track career… and unbeatable smile. “Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles […]
Big Al’s Creative Emporium kicks off the Premier League season with two new ‘unbelievable’ TVCs for Ladbrokes, featuring the nation’s favourite football pundit, Chris Kamara. Created and produced by Big Al’s, the campaign marks its first work for Ladbrokes since winning the £40m account earlier this summer. In ‘Penalty’ and ‘Salmon’, Kammy lends his iconic […]
Running until September 4th, George at Asda will be rolling out its Back to School campaign ‘strong clothes for strong kids’. The integrated campaign by Saatchi & Saatchi London, aims to highlight the small but significant challenges that children encounter and overcome at school on a daily basis, no matter what age they are. It […]