[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/The_Army_reserves.mp4[/KGVID] Creative agency Karmarama recently launched the latest campaign Army’s Reserve, as part of the ‘Become a Better You’ creative platform. The Reserve work includes an online film directed by Peter King of Outsider, supported by national radio, VOD, digital display and data-driven eCRM & social content. Building on the success of 2016’s Regulars […]
OLIVER Group has announced that it is launching a new office in Manchester as it expands its geographical reach within the UK. Nic Morris, managing director, will lead the OLIVER Manchester office. The office, which is located in Salford Quays, will act as a specialist hub in SEO and digital, supporting all onsite creative teams […]
Space has strengthened its creative offering and senior team with the appointment of Greg McAlinden as Creative Director. Greg is an award-winning Creative Director with over 15 years of integrated experience holding creative leadership positions at WPP agencies Ogilvy Action and Geometry Global and most recently at ODD. A seasoned digital exponent, he has delivered […]
Audience first advertising agency Telegraph Hill has been appointed by UK film distributors Picturehouse Entertainment and Altitude Film Distribution to create a fully-immersive digital campaign for the UK release of Green Room, starring Patrick Stewart. Telegraph Hill has used its audience insights around tension and fear to develop a content campaign with a central microsite […]
New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]
A radical new bill design for SSE by global brand design consultancy Elmwood, has been welcomed by an array of consumer groups and could pave the way for the industry on better bill communication. Customer experience has been the driving force behind the new concept, bringing the essence of current regulations around energy billing to […]
OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, OMG is aimed primarily at marketers and has already been adopted by a number of OLIVER’s global clients. Founded on the OLIVER team’s decades of […]
London commuters got an eyeful this morning as a number of ‘Stags’ were spotted chained to lamp posts, taped to benches and handcuffed to bus stops across the capital. These scenes of stag party aftermath were staged by LateRooms.com as an audacious marketing stunt to celebrate the start of peak wedding season. The ‘Stagvertising’ campaign […]
Working in collaboration with the Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, the award-winning agency, Lambie-Nairn announced that it has developed the visual identity of headstogether.org.uk – a new campaign to end stigma around mental health. It is the single biggest project Their Royal Highnesses have undertaken together and the campaign […]
Fight like a King! #weloveclashofkings pic.twitter.com/DvdJOyyB2b — Clash of Kings (@ClashofKingsCoK) April 25, 2016 Award-winning media agency The Specialist Works has created a unique above-the-line media campaign themed ‘Fight like a King’ to promote mobile phone gaming app Clash of Kings from renowned gaming company Elex Games. The TV ad campaign, which breaks during the […]
