[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/EMT_Teddy_Youtube.mp4[/KGVID] M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. […]
Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and operations. Ducharme has integrated experience in branded entertainment, content and broadcast and was previously part of Hogarth, the production arm […]
Continental Tyres has appointed International content company, The Moment, as its creative agency to lead its UEFA Euro 2016 sponsorship campaign. The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message […]
Wunderman UK has appointed Rob Curran as Head of User Experience. Curran joins from RAPP, where he was Director of User Experience, to lead the charge in ensuring that Wunderman UK continues to offer the best in class digital experiences to its clients. He will be working across a number of accounts, including Legal and […]
Kaleidovision, the specialist digital and music consultancy, launches a new immersive pre-sales experience for multi-award winning fitness brand Gymbox. For the first time, potential clients can get a taster of the new club opening at Victoria, with an interactive digital touchscreen which enables a ‘virtual’ walk-through in advance of the opening. The new Gymbox at […]
Penguin Random House has hired creative brand communications agency Taylor Herring for a campaign to celebrate the 150th Anniversary of the birth of famed British author, illustrator, conservationist, farmer and scientist Beatrix Potter. Following a competitive pitch process, Taylor Herring are developing a campaign which is set to bring a series of key characters from […]
February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]
House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentine’s Day, based on research by Bangor University that revealed that 72 per cent of 18-25 year olds find it easier to show their feelings with Emojis than words. As […]
BMB has won the advertising account for the UK’s Number 1 dry shampoo brand Batiste on the back of its successful work handling the iconic brand’s social media account. The win marks a major extension of BMB’s relationship with Batiste. BMB has been briefed with creating a national campaign, including TV advertising, which will drive […]
Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]
