adam&eveDDB has created a new campaign for John Lewis Insurance featuring a young girl dancing with unbridled passion through her home – putting her family’s possessions in jeopardy as she goes. The ad, Tiny Dancer, celebrates the idea that with John Lewis Premier Home Insurance you could be protected, no matter what is happening in […]
Bathstore, the UK’s market-leading bathroom retailer, is to launch its first brand campaign after appointing Saatchi & Saatchi London as its lead creative agency. The ‘bathrooms matter’ integrated push builds on Bathstore’s position as market-leader in the specialist bathroom retail category. Given Bathstore’s heritage and expertise, its first store opened 25 years ago, Bathstore understands […]
Apple has rebranded its annual live music festival and will livestream the performances on Beats 1 in a bid to promote Apple Music. Formerly known as the iTunes festival, Apple’s yearly music festival will now be branded the Apple Music Festival and will feature headliners Pharrell Williams, One Direction, Florence and the Machine and Disclosure. […]
Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal. The brand campaign comprises a number of elements, including high-profile advertising, social media activity, experiential, global media partnerships and ambassador engagement. The automotive brand has created a 60-second spot on YouTube, showcasing 11 local […]
This summer, Honda is celebrating an unprecedented year of product launches with Ignition, an out-of-this-world brand campaign by Wieden+Kennedy London. During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial […]
Creative marketing agency, RPM and Virgin Holidays are launching an experiential campaign August 15 for the travel giant to showcase their Caribbean holidays. The interactive experience will encourage customers to #PackMoreMojo! The campaign, which launches this Saturday August 15th, will take place in shopping centres across the country. There will be five weekends full of […]
Plusnet’s latest brand campaign rolled out August 12 in what is a new creative direction for the home phone and broadband provider. The TV ad still features Plusnet Joe, but price is no longer the main focus. Instead the concept centres on the unrivalled customer service Plusnet provides, with the endline “Broadband that loves you […]
Betway has launched a new TV campaign to show how its app can bring football to life and get fans closer to the game – so close in fact, they feel like they are actually there. The ‘Bring the Game to Life’ campaign, which is created by Above+Beyond, has launched to coincide with the start […]
Retail design consultancy The Yard Creative has been appointed from a short list of companies that pitched for the opportunity to redesign the two car parks that serve The Oracle Shopping Centre. The Oracle is a 750,000 sq ft premier retail, leisure and dining destination located in Reading and is one of the UK’s most […]
Durex has launched a new global online campaign for Durex Play to show lovers that, with Durex, they can bring something new to their sex life this summer. The 360 campaign created by TMW Unlimited, features an online video showing two lovers breaking out of a monotonous love life and being transported through beautiful exotic […]