Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]

McLaren signs partnership with YouTube to showcase creative video content

McLaren signs partnership with YouTube to showcase creative video content

The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]

ASA clears controversial Marmite ad

The advertising watchdog has decided not to investigate the controversial “animal cruelty” Marmite ad that has sparked hundreds of complaints to the regulator, saying the spot is “unlikely to cause serious or widespread offence”. The Adam&EveDDB-created ad, which features a parody rescue unit travelling around the UK recovering “neglected” jars of Marmite left at the […]

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]

Digital outdoor ads ‘recognise’ Mini drivers

Digital outdoor ads ‘recognise’ Mini drivers

Car marque Mini is launching a digital billboard campaign that will “recognise” Mini owners as they drive past and serve them with tailored messages. The messages will serve to talk directly to and “hero” Mini drivers passing the JCDecaux London Cromwell Road site. The billboard forms part of the car brands wider “Not Normal” activity. […]

Coley Porter Bell rebrands Co-op’s own-brand range

Coley Porter Bell rebrands Co-op’s own-brand range

Coley Porter Bell has led a rebrand of Co-operative Food’s own-brand offering, introducing the new ‘Loved by Us’ brand. The ‘Loved by Us’ offer is being introduced to the Co-op’s standard tier, and aims to attract a younger audience and ‘reflect the retailer’s passion for food’. The new identity features a ‘Loved’ in a large, […]

Google takes on Spotify with Music All Access

Google takes on Spotify with Music All Access

Google has launched its premium music streaming service Play Music All Access in the UK and is initially undercutting Spotify’s premium offering on price, with an introductory £7.99 per month offering. The service lets subscribers stream tracks to connected devices from a library of millions of tracks sourced from the music industry’s leading major and […]