This summer, Honda is celebrating an unprecedented year of product launches with Ignition, an out-of-this-world brand campaign by Wieden+Kennedy London. During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial […]
Creative marketing agency, RPM and Virgin Holidays are launching an experiential campaign August 15 for the travel giant to showcase their Caribbean holidays. The interactive experience will encourage customers to #PackMoreMojo! The campaign, which launches this Saturday August 15th, will take place in shopping centres across the country. There will be five weekends full of […]
Plusnet’s latest brand campaign rolled out August 12 in what is a new creative direction for the home phone and broadband provider. The TV ad still features Plusnet Joe, but price is no longer the main focus. Instead the concept centres on the unrivalled customer service Plusnet provides, with the endline “Broadband that loves you […]
Betway has launched a new TV campaign to show how its app can bring football to life and get fans closer to the game – so close in fact, they feel like they are actually there. The ‘Bring the Game to Life’ campaign, which is created by Above+Beyond, has launched to coincide with the start […]
Retail design consultancy The Yard Creative has been appointed from a short list of companies that pitched for the opportunity to redesign the two car parks that serve The Oracle Shopping Centre. The Oracle is a 750,000 sq ft premier retail, leisure and dining destination located in Reading and is one of the UK’s most […]
Durex has launched a new global online campaign for Durex Play to show lovers that, with Durex, they can bring something new to their sex life this summer. The 360 campaign created by TMW Unlimited, features an online video showing two lovers breaking out of a monotonous love life and being transported through beautiful exotic […]
Controversial car sharing start-up Uber is never far from the headlines these days as irate cabbies take to the streets to complain about the threat to their livelihood but its financial affairs have remain largely hidden from view, until now. Gawker has published financial documents purportedly obtained from Uber which show the firm is racking […]
A third now see their smartphone as the preferred device to access the internet, while 4G subscriptions grew tenfold over the course of last year. Smartphones have now overtaken laptops as the most popular device for getting online, with record ownership and use key drivers. This is according to Ofcom’s 2015 Communications Market Report, published, […]
I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse. The video and editorial platform is aimed at a “young and culturally conscious international audience”. Xerxes Cook, the founding editor of Purple Travel and Postmatter, has been named the editor-in-chief at Amuse. Tash Tan has been appointed the […]
The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand. The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to […]