AO.com, the online electrical retailer recently awarded Britain’s Best Retailer, has named Karmarama as its lead pan-European creative agency. The agency won the business after a four-way pitch process that was handled by the AAR. Karmarama will create a new brand platform to be rolled out across multiple channels including broadcast advertising and digital marketing. […]
Volvic Touch of Fruit is launching a dedicated new TV ad for the first time since 2013 as part of a £1.5m through the line campaign designed to appeal to a young, creative audience. The ad, created by RKCR/Y&R London, features a street artist whose work comes to life in an explosion of fruit graphics. […]
The Economist is offering Londoners a free sample of insect ice cream as part of a new experiential campaign designed to tempt new subscribers. Containing actual insects the tasty iced treat is perfectly timed to coincide with a recent heatwave and is intended to support the magazine’s long-standing enthusiasm for insect consumption as a ready […]
UKTV has refreshed its Alibi channel to give it a distinctive personality that reflects its new brand proposition of offering “a masterclass in deduction”. Art & Graft was approached to evolve the core Alibi branding and produce a new, premium, on-screen package which could build on the heritage of the channel, whilst also appealing to […]
Jaguar, which signed as an official partner of Wimbledon, has kicked off a social media campaign using biometric sensors to analyse the mood of fans. It has dished out biometric wristbands to selected fans watching the tennis and has built in-ground sensors monitoring the energy around the courts, letting it track sentiment. It will measure […]
The All England Lawn Tennis Club (AELTC) launched a new campaign, created by Space, to welcome visitors to SW19 and this year’s Wimbledon Championships. Space has developed ‘Wimbledon Awaits’ to build excitement and anticipation by showing how the Championships have created headlines through history and continue to do so. The work uses inspirational imagery from […]
Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]
Chupa Chups Airheads announces it is sponsoring the Children and Young Person’s Courage category at the upcoming annual Life After Stroke Awards on 25th June at the Rosewood, London. The awards celebrate the extraordinary achievements of Stroke survivors and those connected, be it carers, health professionals, volunteers or friends and family. Sixteen year old popstar […]
Hana Sutch, Operations Director from AllofUs, the interactive and user experience design agency, is joining the independent start up Furthermore as Managing Partner in charge of business and operations. Sutch has spent the past 9 years at AllofUs, where she has served as Senior Project Manager, Head of Operations and for the past three and […]
New research unveiled has shown the value of brand storytelling: 79% of UK adults think it’s a good idea for brands to tell stories as part of their marketing and customer communications. However, it seems they could also be doing it better, as 85% couldn’t give an example of a memorable story told by a […]