Integrated advertising and marketing agency bigdog, announced that it has been appointed by Volkswagen Commercial Vehicles in the UK. The agency will lead tactical communications, local retailer marketing and deliver a communication support service for the brand’s network of 71 UK Van Centres. The appointment follows a competitive pitch. Laura Bignall, National Communications, Retail and Digital Marketing […]
2018 marks the 30th anniversary of the iconic Volkswagen California campervan. To commemorate this incredible milestone, Tribal Worldwide London and Volkswagen Commercial Vehicles UK has teamed up with artist Hixxy and Global Street Art (GSA), to create a mural in central London that celebrates the California’s rich heritage and spirit. Through Volkswagen’s Commercial Vehicles […]
Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
Volkswagen UK has launched a data-driven partnership with crowdsourced navigation app Waze, to identify ‘GTI Superdrives’; the UK’s best driving routes for UK drivers to explore and enjoy over the next two months. The campaign has been developed to promote the Volkswagen GTI range as ‘The People’s Supercar’. In a world of ever-increasing price tags […]
Oath announces that Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer. Working with the brand’s media agency PHD Media, the sponsorship will see Volkswagen taking 100% share of voice on-page against the coverage on Yahoo Sport […]
During TechCrunch Disrupt in Berlin, MOIA, the mobility startup from Volkswagen Group, introduced ‘MOIA, Social Movement’, a comprehensive ride-pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the […]
In a new market strategy among German SUV brands, SAIC Volkswagen plans to launch their “SUV Family” concept in 2017 via integrating its core SUV models: Teramont, Tiguan L, and Tiguan SR. Moving forward with the slogan, “An SUV for Everyone,” VW’s “SUV Family” caters to a broad spectrum of consumer demands. Saatchi & Saatchi […]
Volkswagen’s engaging new advert sees the car manufacturer become a part of the family in their new global campaign that launched recently in the United Kingdom. The new campaign by DDB, which marks the car brand’s departure from their iconic ‘Das Auto’ tagline, sees Volkswagen become the established car of one family, with the car being […]
Are you finding it difficult to reverse a trailer? Then you should check out this sensational video showing a driver reversing with a trailer at an outrageously high speed. Or at least, that’s what it looks like…. In fact, the Norwegian Volkswagen importer has created the video to raise awareness of its ‘Trailer Assist’ technology. […]
http://www.youtube.com/watch?v=bbRVMua0HUc What if you didn’t have to worry about maintenance on your car? You might just feel like jumping into the classic 80s video “Take on Me”… well you would if you were the main character in the new Volkswagen spot from Deutsch LA and O Positive. “Feeling Carefree” celebrates Volkswagen Carefree Maintenance, which offers […]