WPP’s GroupM, the world’s leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab is a […]
Jon Sharpe, RKCR/Y&R’s Chief Innovation Officer, has been appointed CEO of RKCR/Y&R. He succeeds Ben Kay who is moving to WPP to take on the global role of Planning Director. Sharpe, who has served as Chief Innovation Officer at RKCR/Y&R for the past three years, will focus on making innovation integral to the agency’s creative […]
American Airlines has named MDC Partners’ CP&B and WPP’s MediaCom its new global agencies after a review. The account has been with Interpublic’s McCann Worldgroup and TM for more than two decades, though the brand had been working with predecessor agencies of TM since the early ’80s. McCann had subsidiary Martin Agency pitch the creative […]
Research released by specialist marcoms M&A firm Results International has shown that the number of global marcoms deals completed in Q3 2015 rose by 7% from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third (36%) […]
Happy Finish, a pioneer and world-leader in augmented reality and virtual reality, announced that it has signed a strategic agreement with GroupM, the world’s leading media investment group owned by WPP. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions […]
Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review. Headquartered in London, Team Air draws on the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS. Emirates began an evaluation of […]
Grey London – part of WPP’s Team News – has created a series of 26 short films ahead of the Rugby World Cup to celebrate The Times & The Sunday Times’ coverage of the tournament and to act as a glossary to both rugby aficionados and casual fans alike. The A-to-Z of the Rugby World […]
Coca-Cola has picked three WPP agencies to help it plot the global marketing strategy it hopes will underpin the sales upturn it expects over the next 18 months. Ogilvy New York, Sra Rushmore and Santo are the creative shops that came out on top in what was the first pitch contest overseen by chief marketing […]
News UK is resurrecting iconic stories from The Times’ 230-year history as part of a campaign designed to reinforce the value of the newspaper’s journalism. The three-month campaign, created by WPP’s Team News through Wunderman UK, targets current trialists of The Times and The Sunday Times, and is intended to improve retention rates by showcasing […]
Mindshare APAC, the global media agency network part of WPP, has launched FAST, or Future Adaptive Specialist Team, a unique solution suite which aims to provide data led adaptive marketing services to brands looking to make sense of the deluge of data that is engulfing marketing communications. One of the key headwinds that brands are […]