Integrated marketing agency LIFE has appointed ex-MEC, Mother and KesselsKramer creative heavyweight Maurice Van De Ven as executive creative director to lead its new ‘Create Consequence’ orientation. Van De Ven will provide leadership and take responsibility for the creative direction of all agency accounts as LIFE launches ‘Create Consequence’ – the agency’s new point of […]
Emmet Byrne joins The Moment, the international content company, as Chief Finance Officer, bringing 30+ years of experience across the creative and TV sectors to the business. Emmet will join the board, taking on responsibility for driving the financial and commercial performance of The Moment, which is backed by private equity firm, LDC. Emmet comes […]
Watchfinder, the online retailer of pre-owned luxury watches, has hired Hometown as its creative agency. Hometown, which won the business after a competitive pitch process, will develop a campaign to provide Watchfinder with a distinctive voice within the luxury market, finding a wider audience to buy or part-exchange its watches. The agency’s initial task will […]
Korean Ministry of Unification has joined with leading South Korea marketing solutions company Cheil Worldwide to unveil ‘Piano of Unification.’ The project commemorates Korea’s 70th anniversary of liberation from Japanese occupation, and aims to enhance interest in national reunification of South and North Korea. After Korea’s period under Japanese rule between 1910 and 1945, the […]
PSONA Group, recently formed by marketing services group Communisis, has appointed former VCCPme creative partner, Jamie Bell as executive creative director. He will work across the Group’s three agencies: PSONA, PSONA Films and PSONA Social, with a remit to raise the creative bar across the full suite of clients and attract new business. As creative […]
Wunderman has promoted its UK Chief Strategy Officer Richard Dunn to the new role of UK & EMEA Chief Strategy Officer, overseeing the agency’s strategic capabilities across the region with immediate effect. In his expanded role, Dunn will drive Wunderman’s strategic positioning of data-inspired creativty across the EMEA region, working with the agency’s offices to […]
Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain. Leo Burnett London created the campaign for the charity which held the first National Day of Memory for victims of ‘honour’ […]
New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]
The Moment, the international content company, has appointed Will Glynn-Jones as Director of Experience from Arc Worldwide, part of the Leo Burnett Group, to strengthen its presence within the events and experiential marketing sector. Will joins The Moment’s management team, rebranded in June 2015 from ONE TWO FOUR. He will oversee the events team who […]
Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]