Leading cholesterol-lowering food brand, Benecol, has appointed Omnicom Media Group’s PHD Manchester to handle its media planning and buying in the UK. The account, which moves from Wavemaker, includes management of the UK media strategy across both online and offline channels for Benecol’s range of spreads, yoghurts, bars and drinks. “PHD Manchester’s data-led approach and […]
BrandOpus have been working with an intriguing gin brand called Upperhand to launch a distinctive new strategy, visual identity and brand world. Alberto Borin first came to us in 2018 looking to build a brand that represented his approach to life. Someone who has always had courage in his convictions and as a passionate sportsman […]
Firetree Chocolate, the startup chocolate brand, has launched its product range of vegan-friendly volcanic chocolate. Leagas Delaney worked collaboratively with the founders of Firetree to develop every element of the brand from the inception. They are also an investor and current shareholder in the business. The start-up Firetree received investment of almost £1m from The Foresight […]
London-based design agency PB Creative gives Imperial Leather Foamburst an exuberant new lease of life with a fresh brand and packaging identity. Foamburst arrived on the market with its completely unique gel-to-foam formula just over 20 years ago, with the most recent redesign in 2013. Its innovative product and packaging meant that it made a […]
SMARTY, the sim-only mobile network that gives money back on unused data, has launched new hidden camera video stunt, ‘The Corner Shop’, to investigate the public’s ability to spot a good deal. Accompanied by commentary from the recognisable voice of Come Dine with Me’s Dave Lamb, the hidden camera style video shows the behaviour of customers in their local corner shop. Starting with just […]
SodaStream, a leading sparkling water brand, has celebrated Pride Month by unveiling its latest video campaign, tweaking classic portraits from the past to celebrate the LGBTQ community. Photographs endure the test of time, which is why SodaStream decided to revisit classical moments through an LGBTQ perspective. From miners proudly posing in their rough-work attire and a […]
Two Cannes Lions first-timers from creative agency ELVIS are using their trip to call out the best and worst elements of the annual advertising festival, and to highlight issues around diversity and creativity. Camilla Yates, Planning Director, and Keelie Lynch, Senior Account Director at ELVIS, are using stickers featuring humorous and sometimes provocative phrases to […]
Digital Marketing agency, Alpha Digital has won the Performance Advertising and Digital Experience accounts for GJ Gardner Homes Australia. GJ Gardner is recognised as Australia’s most trusted national home builder and has over 200 HIA and MBA building awards under its belt. The culture fit between GJ Gardner Homes and Alpha Digital is seamless, with both businesses committed to […]
Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy. Elmwood was appointed to create the design for the new Kopparberg Premium Gin bottle to reflect its brand expression of flavour, fun and provenance and create standout and desirability […]
Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]