Motivator App. The motivation you need to cope with everyday life.

At a time marked by the national and international crisis and with people generally lacking motivation, society needs an extra dose of motivation. That is what motivator is all about. An app designed to make your daily life more bearable. Do you find it hard to get up on a Monday? Do you feel like you’re carrying a few pounds too many? Have you had a few drinks and are […]

JWT announces co-venture with Mutato, a new content & social engagement company

JWT Brazil Chairman Stefano Zunino announced today the launch of a new co-venture with branded content and social engagement company Mutato. This co-venture between the two agencies bolsters JWT’s digital portfolio alongside CASA and i-Cherry. According to Zunino, the idea of investing in a new business model had been discussed since last year, sparked by […]

DraftFCB Cape Town Highlight’s Engine’s Positive Impact On Our World

DraftFCB Cape Town Highlight’s Engine’s Positive Impact On Our World

Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. A relative unknown compared to the company’s petroleum brand, Chemicals and Special Products wanted to demonstrate to other Engen employees its abilities and the role […]

BBDO and Flemish Minister of Innovation Ingrid Lieten point the way ‘Direction Tomorrow’.

BBDO and Flemish Minister of Innovation Ingrid Lieten point the way ‘Direction Tomorrow’.

Science, technology and innovation for the general public is still a far-from-my-bed-show. They can not imagine much more than clever headlines that smart developments in their name. The average citizen feels not sufficiently involved. Let alone that it feels that he or she can do something for science, technology and innovation. Flemish Minister of Innovation Ingrid Lieten worked […]

ADFEST COLLECTIVE STAMPS ITS MARK

ADFEST COLLECTIVE STAMPS ITS MARK

ADFEST 2013 is building up to its launch date with added energy as the newly-formed ADFEST Collective starts to make its presence felt and planning gets underway for the event, held from 17-19 March 2013 at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, Pattaya, Thailand. Says Jimmy Lam, President of ADFEST, […]

Meet Robb Smigielski, the Creative Director for VML London

Meet Robb Smigielski, the Creative Director for VML London

WPP announced the appointment of Robb Smigielski as a Creative Director for VML London. Robb has joined the London team from VML in the US where he has been for the last 5 years. Robb will assume full creative leadership for the London office. Robb is highly awarded and has an outstanding creative reputation. He […]

Cow & Gate’s “Feed their personalities” by BETC London

Cow & Gate , the baby feeding brand in the UK  have launched a new category re-defining strategy with a new campaign ‘feed their personalities.’ Beyond developmental milestones, the traditional fodder of the category are  now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded […]

Baileys kick starts re-launch with biggest ever global campaign

Baileys kick starts re-launch with biggest ever global campaign

On Sunday 7th October, Baileys, the Original Irish Cream, will unveil its most ambitious global marketing campaign to date with a TV and print campaign which will be seen in every continent around the world. The new campaign also sees the introduction of a new endline; ‘Cream With Spirit’. Launched in 1971, Baileys has always […]