International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media. Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive […]
The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields. Here are the magnificent leading ladies of 2018, in no particular order: 1. Jess Burley, Global CEO at m/SIX During an […]
Mindshare UK, part of WPP, is the first agency to join WomenPresent’s mission to increase the ‘podium share’ of women at public and private industry events. The organisation hopes to increase diversity and support the achievement of women globally. As part of Mindshare’s commitment to the initiative, the agency has been influential in signing up leading […]
Independent Cornish family brewer and pub company St Austell Brewery has hired TMW Unlimited as its lead creative agency after a competitive pitch that kicked-off in January. The agency will be responsible for above-the-line, digital and trade campaigns for St Austell’s portfolio, including flagship brand Tribute, as well their celebrated modern IPA, Proper Job. The […]
Proximity London has been appointed as the precision marketing partner for BBC TV Licensing following a year-long pitch process. The appointment continues the 15-year relationship between the BBC and the agency, which retains the account for the third time. Proximity will be responsible for managing TV Licensing’s full CRM programme, leading both the strategic direction […]
Splendid Unlimited, the digital transformation specialist within the Unlimited Group, has further strengthened its credentials in the smart energy space with the formation of a partnership with Buddy Platform, the smart cities and buildings solutions provider. The partnership follows Splendid’s work with SSE on its Smart Energy application, building on that experience by bringing smart […]
Creative agency isobel is supporting the #MeToo campaign as part of International Women’s Day on Thursday 8th March, with a vibrant, no-holds-barred window display in collaboration with artists Oksana Valentelis and Ali Alvarez. isobel’s New Cavendish Street glass frontage, in London’s Fitzrovia, has been filled with colourful, handmade protest signs as part of the creative […]
To mark International Women’s Day on March 8th, experiential marketing agency Sense New York has created a vibrant initiative to #CelebrateWomen, aimed at applauding the most unapologetically strong females who made great strides in 2017 and inspired the Sense team during their first year of business in the US. The agency has created a set of eight striking […]
In recognition of International Women’s Day, creative agency ROTHCO have launched a special campaign to help shine a light on pay inequality and the silence which is fuelling it – ‘The Page Gap’. The agency, part of Accenture Interactive, has developed a collection of bespoke Smythson diaries to send to women of influence in Ireland, […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Margaret Wagner to the new role of executive vice president, growth officer for EMEA. Merkle EMEA has rapidly expanded to 1,300 employees, with 14 offices across five countries, since its first major European acquisition in 2015. It is continuing to aggressively build its offering in […]