Barclays & BBH’s ‘Thank You’ to Global Footie Fans

Barclays & BBH’s ‘Thank You’ to Global Footie Fans

http://www.youtube.com/watch?v=f82lmOZ_Zcg The new film, created by BBH London, thanks the hundreds of millions of fans in over 200 countries around the world for the dedication they show to their clubs and focuses on the lengths they go to support the Barclays Premier League through the ups and down of the season. It follows the lives […]

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaign”, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]

Diet Coke ‘hunk’ unveils dog shampoo ads

Diet Coke ‘hunk’ unveils dog shampoo ads

Andrew Cooper, the latest Diet Coke “hunk”, has teamed up with BETC London to launch the first campaign for his range of dog shampoos. The three print ads launch today and feature male models with hair styled to resemble different dog breeds, to promote WildWash, Cooper’s luxury dog shampoo brand. The three men appear as […]

De Beers bids to make brand more ‘approachable’ with in-store iPad app

De Beers bids to make brand more ‘approachable’ with in-store iPad app

De Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers. The “For You, Forever” app, developed with mobile marketing company Somo, lets customers compare the different styles, cuts and weights of diamonds using technology called “Iris” and customise the style […]

CP+B Reveals Big Xbox One Invitation

CP+B Reveals Big Xbox One Invitation

http://www.youtube.com/watch?v=_1mfIg1I3zE The battle of the 4th gen consoles is well underway. CP+B have revealed their TV campaign for Xbox One which launches in the U.S. this Sunday night during Sunday Night Football on NBC, and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a […]