http://www.youtube.com/watch?v=HtdduhYhCvo A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner’s enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display. Positioning the Fortuner with the phrase ‘Freedom is beautiful’, the campaign also showcases the vehicle’s […]
Gary Barlow has teamed up with Comparethemarket.com’s meerkat mascots in an ad campaign, ahead of the launch of the singer’s latest album. http://www.youtube.com/watch?v=8A__RJy_HU8 A 30-second teaser spot airs on November 18 on ITV during ‘Coronation Street’ and will be followed by a second ad later in the month. In the ad, Aleksandr Orlov – the […]
Sony will switch from the low-key marketing tactics used to generate early buzz around the launch of its Playstation 4 (PS4) console in the UK to a more traditional multimillion effort next year in a bid to reach a broader audience beyond gamers. The shift follows the PS4’s launch in North America on November 15 […]
The BBC has unveiled a digital out of home campaign to promote the Doctor Who 50th anniversary at rail stations across the UK. Produced by Grand Visual using creative assets provided by Red Bee, the campaign shows the Tardis magically appearing on screen with the call to action to “Show your support for the doctor”. […]
http://www.youtube.com/watch?v=yWnKRJ4c8xY Wes Anderson is a guy who loves his vintage fashion and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman. In the tale set in 1955 Italy, Schwartzman is unsurprisingly funny as […]
Jean-Claude Van Damme has starred in Volvo’s latest ad for its ‘Stunt’ campaign, performing the splits in between two moving FM trucks. Titled ‘The Epic Split’, the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president […]
Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. http://www.youtube.com/watch?v=kmtQ1PIhdfA#t=29 The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support […]
BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. http://www.youtube.com/watch?v=AQoOteF2dhs The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, […]
Movies often give young girls the delusion that when they grow up, they’d just have to find their Prince Charming and live happily ever after. To give girls a reality check and prepare for real life, Louisville, Kentucky-based all-girls Roman Catholic high school Mercy Academy created a series of ads. Tapping on fairy tale-inspired characters […]
Philips, the technology brand, is using Twitter and Facebook to help promote its new logo as it is released November 13. The company is inviting fans to help #UncoverPhilips by ‘claiming’ a pixel in their new logo, created by the company’s design team as well as agencies such as Interbrand, Ogilvy and OneVoice. Set to […]
