In India, it’s a common practice to use images of gods on packets of puja (ritual) materials for better sales. Disposing such packets is quite a challenge for the devotees. To help them with their dilemma, Dentsu Webchutney and Helpusgreen packaged their new range of incense with seed paper. After using the incense, the user […]
Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]
Albert Einstein once said that “the human spirit must prevail over technology” – a prophetic warning to keep front of mind as tech continues to embed itself almost seamlessly into our everyday, and every minute, existence. In the case of brands in 2015, everything was riding on the Christmas spirit prevailing over technology. Last year […]
The Premier League is seeking its first creative agency as it undergoes a major brand overhaul. For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a “clean” brand. Agencies have been contacted directly with a brief […]
The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to […]
BetStars has named Crispin Porter + Bogusky (CP+B) as its lead strategy and creative agency following the sportbook’s launch. BetStars is the first dedicated sportsbook offering from Amaya Inc., the parent company of PokerStars. The win followed a three-way pitch, with DDB in Sweden understood to be among the agencies that pitched. CP+B declined to […]
OLIVER Group announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to co-heads of experience planning at digital agency DARE. Mark Bell was previously planning partner at DARE, responsible for the agency’s strategic […]
Havas helia is strengthening its senior leadership with the appointment of Louise Whitcombe, current COO at LIDA, as Group Managing Director. Whitcombe will lead the helia Group agencies across London and Cirencester. Whitcombe started her career at GGT Direct before senior leadership roles at Lowe and DraftFcb. She became Deputy Managing Director at LIDA before […]
BBDO Worldwide, a division of Omnicom Group Inc. announced that it has acquired a majority stake in Wednesday Agency Group, a leading creative agency focused on fashion and luxury lifestyle brands. Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for some of the world’s best recognized brands in […]
DDB Group Worldwide has appointed Joji Jacob, Group Executive Creative Director, DDB Group Singapore as Head of DDB Asia’s Creative Council. In addition to his creative remit covering Singapore, Hong Kong, China and Korea, Joji will also take care of India working closely with Sonal Dabral, Chief Creative Officer of DDB Mudra. “DDB is one […]