The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The addition of the Press Lions is considered to be a milestone in Cannes Lions’ history, being the second […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Cuba.mp4[/KGVID] Hometown London has launched a new global TV campaign for 888poker geared toward attracting recreational poker players to the brand. Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play Entitled […]
Cheil began the New Year in style, announcing the addition of HCL Healthcare to its ever widening portfolio. The account was awarded to Cheil India after a multi-agency pitch. HCL Healthcare is the healthcare delivery arm of the $7 billion HCL Enterprise. It is a chain of World Class Family Health Centres and is home […]
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]
In the early days of the year many experts rush to make lists with predictions that will influence the strategies of brands in the near future. In Tiempo BBDO, they asked 10 experts true visionary, who know better than anyone, what trends and developments brands will incorporate into their communications strategies. Predictions for Social Media, Online […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/30sec_BPA_HD_MASTER-MPEG-4_1920x1080_YouTube.mp4[/KGVID] The British Paralympic Association urged the British public to help ‘Supercharge ParalympicsGB’ and show their support for our athletes over the course of 2016 and beyond. Supercharge ParalympicsGB is the first time that the British Paralympic Association (BPA) has launched such a major public facing campaign to generate support and raise funds for […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/HEALTH_40_CUT_12_12-16_18h33-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created by RKCR/Y&R, puts a vibrant, energetic spin on healthy eating, showing […]
Australian director Steve Rogers has recently shot two new TV spots for Old Spice via Wieden + Kennedy Portland. The spots were co-produced by Revolver and Biscuit Filmworks in LA and see a revamped Old Spice man push himself to beyond the limits of possibility. There’s no sign of muscle-bound Terry Crews or smooth Isaiah […]
For more than 40 years, Nike has called the greater Portland area home. Beyond centering its headquarters in the region, the company has both committed to and developed strong ties within the community. “We’re proud of our long history of partnership with the City of Portland and believe that the Biketown bike share program is […]
Powwownow, the free conference call service, has launched a comical new campaign encouraging businesses to focus on flexible working in the new year. The print and poster ads show people at work in the office, in a coffee shop or at home dressed in gym gear doing extraordinary stretches and looking eye-wateringly agile. The campaign, […]