Flipkart unveils new campaign styled by Lowe Lintas

Flipkart unveils new campaign styled by Lowe Lintas

As a step-up from the brand’s ‘Be Trendy. Always.’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion. A study done by The Boston Consulting Group (BCG) and Facebook says India’s fashion e-commerce market is expected to grow four-fold to as […]

Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer. Based in New York, Oleg will develop and deploy Wavemaker’s platforms suite globally.  He’ll work closely with GroupM’s global Platforms team and key clients and prospects to connect Wavemaker’s data and products to [m]Platform, turning audience […]

Code Computerlove helps Center Parcs revamp their online booking system

Code Computerlove helps Center Parcs revamp their online booking system

UK short break specialist Center Parcs has introduced a new online booking system, designed by digital agency Code Computerlove. The new accommodation booking experience follows the launch of a new site design, which was implemented by Adobe. “We’ve been working closely with the Center Parcs team, carrying out extensive research to understand the unique needs of […]

Sun Branding Solutions discuss how health and wellness is driving sales growth in the food and beauty markets

Sun Branding Solutions discuss how health and wellness is driving sales growth in the food and beauty markets

Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]

Capgemini report finds that voice assistants will become a dominant mode of consumer interaction in 3 years

Capgemini report finds that voice assistants will become a dominant mode of consumer interaction in 3 years

Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]

Space appoints Cat Kempsell and Sam Pepper as Creative Group Heads

Space appoints Cat Kempsell and Sam Pepper as Creative Group Heads

Creative agency Space has strengthened its creative team with two senior hires to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods, General Mills and Wimbledon. Cat Kempsell, former Creative Group Head at Live & Breathe, and Sam Pepper, former Senior Creative at Wasserman, both join Space as Creative […]