Following on from the success of 2017’s campaign, Green Flag launches the next wave of its challenger assault with a playful and provocative 30” TV spot that directly name-checks the competition. Written by Tom Madden and Morgan Hinds-Shorland and overseen by Creative Director Orlando Warner, the new ad is designed to jolt loyal AA customers […]
Petits Filous, the much-loved children’s fromage frais brand, announces a first-of-its-kind partnership with Amazon Pantry. The innovative collaboration not only marks a pledge from Petits Filous to both champion and facilitate free, imaginative play in the UK, but also represents a significant investment for the Petits Filous brand. Petits Filous believe a little less […]
Bayer, a global leader in animal health, has awarded its Companion Animal global account to a combined Proximity and BBDO offering. The decision was made following a competitive review. The assignment includes the Seresto, Advantix, Advantage and Drontal brands and will be led by an integrated team out of Dusseldorf, with additional local market support […]
Organix has appointed The Gate London as its creative agency after a review conducted with the AAR. Organix, part of Hero, the family-owned Swiss food company, is known for its tasty and healthy baby and toddler foods, made with only the best organic ingredients, and its No Junk promise. Jamie Elliott, CEO of The Gate […]
One of the UK’s leading independent media agencies, Media Agency Group (MAG), has opened a new office in London, after a phenomenal start to 2018 – including several new client wins and senior team appointments. MAG, whose HQ is in the prestigious MediaCityUK Manchester, has set up home in the creative community of Shoreditch, to […]
The Food Standards Agency (FSA) has appointed MSQ Partners as its lead communications agency for an initial period of two years (with an option to extend for a further two) after a competitive pitch process on the Government’s main Campaign Solutions Framework Agreement. MSQ’s remit will include delivering integrated communications for the FSA’s food safety […]
Mark Pinney Associates is a bespoke design and architecture practice based in London that specialises in high-end luxury. They have designed aspects of many Apple stores, most of the premium retail stores on Bond street, several top Mayfair restaurants, luxury hotels in New York and a long list of expensive private residences around the world. […]
The innovative Underground Spirits range of gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits. Underground Spirits is an independent, multi-award-winning vodka and gin distillery that partnered with Denomination to develop its strategic brand […]
London based creative agency Antidote, unveiled new ‘together is a wonderful place to be’ idents for Mazda. The idents, are part of the automaker’s new sponsorship of the 9pm film on Film4. Building on Mazda’s Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends. We see lovely little […]
According to new research, private equity (PE) buyers helped to drive another buoyant six months for M&A in the marcoms sector. There were 89 PE-backed deals in H1 this year, almost double the 46 seen in the same period of 2017. The analysis was carried out by Results International, leading global advisor on M&A and fundraising to […]