Adaptly, an Ads API Marketing Developer Partner for the world’s catalog of ideas Pinterest, has extended its offering to the UK. Since early April 2016, Adaptly has offered the Pinterest Promoted Pins advertising solution to brands and agencies operating in the UK. This follows the announcement of a similar arrangement in the US last year. […]
Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
J. Walter Thompson Japan and Kanagawa-based Ishii Clinic gave hypertension patients a new lease on their gastronomical life at the ‘No Salt Restaurant’, which paired a menu of salt-free dishes with an innovative Electro Fork that serves up a salty sensation. Today, excessive intake of salt is a global health issue. The World Health Organization […]
Premier Foods is set to launch a new communications positioning for its iconic cake brand, Mr Kipling, with a comic TV spot based on the theme of its sweet treats being an ‘Exceedingly Good Distraction’ in a £2.5m campaign. The ad is created by McCann London, who were recently provided an opportunity to work on […]
ATS Euromaster lines up on the grid to sponsor Drive, a brand new entertainment series started April 7 on ITV. Hosted by Vernon Kay, with expert advice from double British Touring Car Champion, Jason Plato, Drive features eight celebrities getting behind the wheel of a variety of cars, including old bangers, buggies, 4x4s and rallycross cars, […]
Egg Films’ Jason Fialkov directed First Kiss, a heartbreaking love story for the Western Cape Government. If you haven’t seen it yet, stop reading and press play before we spoil the twist in the tale. First Kiss tells the story of a young couple at a party, who spend their night trying to kiss but […]
Ever wondered what a top corner goal scored with a 1,000-degree flaming football would look like? Well, thanks to Copa90’s scorching new ‘Fireball Football’ video series, you no longer have to wonder. In one of its most ambitious videos to date, Copa90 has challenged the UK’s top football freestylers to attempt their most dangerous tricks by performing with […]
Pinterest has rolled out its Promoted Pins service in the UK, the first country outside of the US where advertising has been introduced into its model. The photo-sharing platform, which debuted Promoted Pins in the US in 2015, has launched in the UK with brands including John Lewis, B&Q, Nestlé and Tesco. Users of Pinterest […]
Ikea announced the release of a pilot virtual reality app, the Ikea VR Experience, on Valve’s world leading game platform Steam. The test app, featuring a virtual kitchen experience, is the first foray from Ikea into VR technology. The launch of the app is intended to solicit consumer feedback as Ikea continues to explore the possible implications of the technology […]