People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]
KP Snacks has revealed the new packaging design for its iconic nut brand – KP Nuts – hitting the shelves this week, the fresh look and feel has been developed by award-winning branding consultancy, Coley Porter Bell. The agency was tasked to create a design which reflects the brand essence of sociability, vibrancy and positive […]
Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]
Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will create Bonne Maman’s first major TV brand campaign in the UK, which will air in April […]
Brand design agency Parker Williams has designed the branding and packaging for Newton’s appl fizzics, a new, natural sparkling apple juice drink. The first product, ‘just apple’, a blend of apple juice and lightly sparkling water, features several subtle references to celebrated physicist Sir Isaac Newton. A lower sugar alternative to juices and regular soft drinks, […]
The UEFA Euro 2016 Trophy Tour launched recently, and will run from April 1 to June 9 2016, serving as a vital part of the build up to Euro 2016 which kicks off on 10th June. The Tour will take in 25 French cities (including the ten host cities) and is set to attract up […]
It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]
Geometry Global Bucharest has revealed the idea behind its impactful campaign for the Romanian Football Federation (FRF) that unites education and football. The campaign “FRF supports education†travelled around the globe this weekend after footballers from the home team wore shirts bearing mathematics formulas onto the pitch ahead of the Romania–Spain home friendly on Easter […]
Google has launched ‘Model Automotive ads’, a mobile search ad format for auto manufacturers in the US. The ads will be served up to anyone who searches for the name of the model being advertised. The format aims to provide users with a showroom-like experience with a carousel of high-quality images of a car’s exterior […]
Biles Inc. was briefed by Superdrug to extend its best selling Solait sun lotion range to include Infrared protection variants. Damage from infrared rays is relatively unknown in the UK but awareness is growing quickly in markets such as Australia. Superdrug is launching special products that help ensure the consumer has protection from infrared rays […]