Kia Motors, Havas Media, Innocean Worldwide and media technology company Oath announce a new campaign designed to showcase important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic. Working with Havas Media and Innocean Worldwide, Oath has created a multichannel video, editorial and branded […]
Audi and AvL/SE launch a beautiful and thought-provoking new film that invites us to view wind energy through a child’s eyes. The campaign promotes the new Audi g-tron model – a gas-powered hybrid fuelled by wind energy. By reimagining the natural force with childlike wonder, Audi encourages us to consider the possibilities of alternative drive […]
 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S†premiered November 28, on NBC during “The Voice†in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]
Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]
During TechCrunch Disrupt in Berlin, MOIA, the mobility startup from Volkswagen Group, introduced ‘MOIA, Social Movement’, a comprehensive ride-pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the […]
Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]
Toyota have launched their “Start Your Impossible” global marketing campaign, with advertising on display in 24 countries. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018. Scott Thompson, Corporate Manager, Toyota Marketing, TMNA added: “The ‘Start Your Impossible’ global campaign coincides with Toyota’s […]
Studies have found that it takes approximately seven seconds to make a first impression and the compact Italian race car Abarth 595 Competizione accelerates from 0-100 km/h in 6.7 seconds. Putting these two facts together, Saatchi & Saatchi Stockholm has created Abarth’s latest campaign; Love at Fast Sight. In what probably is the fastest rendezvous […]
The act of burn buses in Brazil is a sad reality that causes not only financial losses, but mainly social casualties too. From January 2004 until today, more than 2,000 vehicles were set on fire in the country – providing, in addition to delays and less number of available cars, victims that will carry forever […]
“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]