Cheil Worldwide has hired McCann’s Richard Newman to drive growth for the ad agency network as regional chief growth officer. Newman was previously chief marketing officer for McCann, a role he has held since 2011. He will report to Aaron Lau, president of international, and CEO of Cheil Greater China. Lau stated in a press release: “We […]
Sydney-based Rapid VR has again explored new frontiers in the development of 360 degree immersive virtual reality (VR) video content with a new 360˚ VR film created in partnership with the World Surf League (WSL) and Samsung featuring former WSL World Champion CJ Hobgood via agency Cheil Worldwide. Directed by renowned surf filmmaker Taylor Steele […]
Cheil Worldwide, the marketing solutions company headquartered in South Korea, announced Spikes Asia’s appointment of global executive creative director, Wain Choi, as the Jury President. Spikes Asia is the most prominent award show in Asia for excellence in the creative communications industry. Wain Choi has been named as Spikes Asia’s first ever Jury President from […]
Cheil Worldwide, a leading South Korea-based marketing solutions company, and Mirriad, the world leader in native in-video advertising, have entered into a new long-term partnership. The alliance will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad’s market presence in Asia, and in particular in South Korea. Mirriad’s […]
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately. In his new role, Brinegar will lead the charge on setting the vision for the Cheil network in North America. He will be responsible […]
Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in all digital and social channels. The agency will also support […]
Korean Ministry of Unification has joined with leading South Korea marketing solutions company Cheil Worldwide to unveil ‘Piano of Unification.’ The project commemorates Korea’s 70th anniversary of liberation from Japanese occupation, and aims to enhance interest in national reunification of South and North Korea. After Korea’s period under Japanese rule between 1910 and 1945, the […]
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International. Aaron has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400 staff organization and the country’s 6th largest agency based on annual […]
Cheil Worldwide launched a new app called “Univoca: South Korean-North Korean Translator” to help North Korean defectors easily communicate in South Korea. The app automatically translates North and South Korean languages. After more than 60 years of separation, different forms of the Korean language have evolved in the two Koreas, and the South incorporates a […]
In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new TVC aimed to show how the device makes vision redefined. Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority […]