Heineken turned London landmark Somerset House into a rugby stadium using 270 degree projection at an event to celebrate its Rugby World Cup sponsorship. The event hosted 900 guests at the London venue and featured a set from British band Everything Everything to kick off the partnership. Rugby stars Jonah Lomu, Will Carling, John Smit, […]
Apple has rebranded its annual live music festival and will livestream the performances on Beats 1 in a bid to promote Apple Music. Formerly known as the iTunes festival, Apple’s yearly music festival will now be branded the Apple Music Festival and will feature headliners Pharrell Williams, One Direction, Florence and the Machine and Disclosure. […]
I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse. The video and editorial platform is aimed at a “young and culturally conscious international audience”. Xerxes Cook, the founding editor of Purple Travel and Postmatter, has been named the editor-in-chief at Amuse. Tash Tan has been appointed the […]
Thinkmodo, the viral video agency, are stoking hype ahead of the release of Fantastic Four with the creation of a pyrotechnic human torch drone which has been lighting up the skies above New York City. With the film set to open at theatres this week Thinmodo set about building a human shaped drone to resemble […]
Disney is further stoking Star Wars hype ahead of the latest cinematic instalment of the science fiction franchise this December with the launch of an official iOS and Android app. Designed primarily to keep die-hard fans abreast of all the latest news ahead of a release of the Force Awakens the app can be configured […]
http://www.youtube.com/watch?v=yWnKRJ4c8xY Wes Anderson is a guy who loves his vintage fashion and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman. In the tale set in 1955 Italy, Schwartzman is unsurprisingly funny as […]
http://www.youtube.com/watch?v=o9gLqh8tmPA Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist. The TV ad is narrated by Breaking Bad star Bryan Cranston. The US technology and online services giant brought months of speculation to an […]
HMV is revamping its online music strategy as it launches a new digital music store and smartphone app that aims to convince shoppers of the worth of owning music rather than streaming it as it continues its recovery after being bought out of administration earlier this year. The app, which is available for iPhone and […]
NME has been redesigned with a new look and a new logo in a bid to assert ‘authority, credibility and depth of knowledge.’ The design has been led in-house by art director Mark Neil under new editor Mike Williams. NME last redesigned in 2010 under art director Joe Frost and former editor Krissi Murison. This […]
http://www.youtube.com/watch?v=t20gAL3ekn8 Sun+, The Sun’s £2 per week digital entertainment bundle, has rolled out a multi-million pound campaign following its launch earlier this year. Devised by Grey London, the Sun+ offering has been promoted in broadcast media in its entirety. A 30-second TV spot breaks October 4 and positions Sun+ as ‘The Sun, and then some’ […]