Transactional media business, itransact, has announced the appointment of Rob Elms, previously Sales Director at JCDecaux, to the role of Head of itransact to oversee the accelerated growth of the business across all its transactional channels, retail and E-tail partners. As Head of itransact, Elms will continue to build and improve the retail customer touchpoints […]
Nottingham-based digital PR agency Tank, has purchased 5 Kayes Walk in the city’s historic Lace Market for its new headquarters. The 4,500 sq ft, three storey regency-style Victorian building will enable the business, which was recently named the third fastest growing PR agency outside of London, to double its 20 strong team. The agency, which was named […]
Ricardo Seixas, an international digital specialist and ex-Google lead, has been appointed by Media Agency Group (MAG) to run its newly revamped digital division ClickTap Media – offering its global client base the greatest expertise in online paid media with ‘through the line’ strategies. Ricardo, who is renowned for delivering award-winning digital campaigns to top […]
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]
Cannes Lions and HP introduce #MoreLikeMe, a pilot mentoring program designed to build and strengthen diverse creative talent. The program builds on HP’s marketing Diversity Scorecard to support its agencies in their journey of encouraging more diverse creative talent and teams. The program will select 15 racially and ethnically diverse rising stars from the UK, […]
Subscription-based recipe kit service Simply Cook has unveiled a new range of in-store recipe kits with a unique design created in collaboration by B&B studio and Path. Launching in Sainsbury’s stores across the UK this month, the range of six kits delivers powerful flavours from around the world, with recipes including Goan Fish Curry and […]
It’s hoped that the new home for all of Team England’s news as well as up-to-the-minute results will unite and inspire fans to follow the Games’ every twist and turn, and celebrate Team England’s success. Salad won the project to reimagine the digital experience following a competitive pitch in September 2017. Having caught the attention […]
A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colourful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may […]
Brazilian bureaucracy is one of the biggest in the country. While it takes about two days to start a business in Canada and eight in Mexico, in Brazil this period is up to 80 days. And when it’s working, entrepreneurs lose 85 days a year on average only in bureaucratic processes of their companies. […]
espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are […]