Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]
Zipcar, the global car club company and UK market leader, has launched an eight-week integrated campaign to promote their new one-way service in London, Zipcar Flex. Lead creative agency, Founded, is responsible for the strategy and creative of the campaign ‘Drive, Drop, Do’. It features over 150 out-of-home sites, digital display, website and social media […]
The integrated marcoms network, MullenLowe Group (a part of Interpublic Group) announced it has acquired the strategic communications agency Salt Communications Limited (salt). Founded in 2000 by Richard Cox and Andrew Last, salt is a strategic communications agency operating in London and Singapore. salt specialises in simplifying complex business challenges, with specialties in external reputation […]
In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with new ads featuring some of America’s favourite heroes, since Walmart has everything kids want and need to own the school year like a hero. Directed by Tool of North America’s Marc Forster, the ads are shot feature-film style and […]
To many UK households, Saxa is salt. It has been around since 1907 and is one of the UK’s better known heritage brands. Premier Foods asked Robot Food to reinvigorate this trusted brand with a stronger, fresher purpose, contemporary appeal and to give it pride of place again in UK kitchens. The rebrand would include […]
Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]
Socially-led creative agency We Are Social has hired Alison Bracegirdle as creative director in its London headquarters. Alison joins We Are Social from Havas Helia, where she was creative director, working primarily on the agency’s Dove account. She was involved in integrated global campaigns for a range of Dove categories, with stand-out work including Dove’s […]
Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys, has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as Chief Operations Officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing […]
It may be summer, but this morning winter arrived in Britain. At first light The Night King was spotted travelling south on horseback from Hadrian’s Wall. Passers-by were left aghast as he descended on London joined by a troop of White Walkers, with sightings at Oxford Circus, Tower Bridge and The Tower of London, as […]
Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]