Havas has bolstered its influencer offering with the launch of a dedicated team of experts within Socialyse, the network’s social media division. Socialyse Influence has been created in response to the growing demand for influence-led social media campaigns, which have generated a 300% increase in billings for Socialyse so far in 2017 compared to the […]
Brand Street India, a leading integrated marketing agency recently announced the identity of its retail division – Retail Story. After having provided retail marketing and communication assistance for quite a while now, the company is now shaping it as a specialised service for their existing and new clients. Retail Story rolls out it’s first campaign, […]
Morgan Rossiter, the London-based financial and corporate communications consultancy, has been appointed by Lesmoir-Gordon, Boyle & Co., the corporate finance and investment management firm; and SteelEye, the compliance technology and data analytics company, to handle the firms’ corporate communications briefs. LGB & Co. is one of London’s leading investment banking boutiques providing M&A, debt financing […]
On Friday 7th July, Allied Irish Bank and Rothco launch the second phase of their touching campaign ‘The Last Repayment’. Earlier in 2017, they released ‘The Last Day of Kate & Mick’s Mortgage’, seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ […]
J. Walter Thompson Amsterdam were the toast of the Marketing and Communications Industry in 2016, greatly thanks to projects such as ‘The Next Rembrandt’ that helped bag them the Innovative Agency of the Year prize at the Cannes Lions Festival last year. A year on, we got a chance to sit down with the Creative […]
The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]
Meet the top 50 marketers who foster a human-first approach to marketing. A new report analyses marketers who adopt the ‘think human’ strategy to emotionally connect with their customers. The research, conducted by Communicator agency, ranked marketers on ten different criteria including trust, creative risk taking, empathy and emotional intelligence, and humour. To establish the […]
Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the pre-cooked sector (and 30 years as the UK’s leading independent rice brand), it was decided that […]
TBWA\Dublin strengthens its senior creative team with the appointment of John Kilkenny. In his new role as Creative Director, Kilkenny will be working closely with clients and driving forth the creative output of the agency. The move is part of the agency’s expansion, which saw it welcome a new Director of Social Media & Content, […]
Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes-thankless parenting moments they face, and to stand with them in #Solidaritea. Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their […]