Indiana Farm Bureau Insurance and advertising agency Young & Laramore will debut the insurance company’s latest campaign, “Old You/Now You,” during 2018’s Super Bowl. Building on past Super Bowl success, the new creative is the latest iteration of the IFBI’s “Stop Knocking on Wood,” campaign that Super Bowl fans have come to love, now in […]
A stunning nature documentary-inspired short has been released to celebrate the next wave of Pokémon appearing in Pokémon GO. From the bright peaks of snowy mountains, to the shadows of the forests, to the bustling city and down into the dark of the oceans around the world, the video pays homage to world renowned nature […]
In a world where loyalty programmes are often transactional and perfunctory in nature, ignis were briefed to support the Marriott Rewards programme and communicate its unique ‘Moments’ offering. ignis were tasked with demonstrating that the Marriott Rewards loyalty programme offers much more in addition to hotel stays. Members are given the opportunity to put their […]
Consumer Packaged Goods company Church & Dwight has appointed MSQ Partners as its lead creative agency, with the review run through Creativebrief. This is the first time in 18 years that Church & Dwight has reviewed its agency partner. The team will comprise of MSQ Partners agency The Gate London leading on creative and strategy, […]
Pentland Brands, the company behind global brand names such as Speedo, Ellesse, Canterbury, Boxfresh, Mitre and Berghaus, announced a major drive to bolster its marketing, digital and creative resources. It will see a major recruitment drive across the group’s London, Nottingham and Sunderland offices. Sean Hastings, Global Marketing Director for Pentland Brands, says: “We’re looking to accelerate the growth of our current […]
Wahoo, a leader in connected fitness devices, announced it will be supporting Sniper Cycling, consisting of the Belgian Crelan Charles Cyclocross team and Veranda’s Willems-Crelan-Charles road cycling team led by two-time Cyclocross World Champion Wout van Aert. The team has selected three key products from Wahoo’s ecosystem to support their training and racing efforts: the […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published on January 31. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key […]
Socially-led creative agency We Are Social has launched We Are Social Sport in the UK, a dedicated team of sports specialists offering an experienced, social-first approach to sports marketing. It is the first separate division launched by We Are Social in the UK, and has been created in response to continued growth within the sports […]