Manchester United, Chelsea, Real Madrid and Juventus are global brands in their own right but wants their distinct football legacies to work as one for the first time to keep it ahead of Nike in the sport. The German sportswear business wants its club teams to be the difference in its neck-and-neck battle with its […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]
Airtel has rolled out a campaign for the launch of its 4G offering, conceptualised by Taproot Dentsu. A film that is part of the campaign is set on a terrace in a residential area of a small town. The stage is prepared for a contest, a keenly awaited one at that. A table is the […]
A third now see their smartphone as the preferred device to access the internet, while 4G subscriptions grew tenfold over the course of last year. Smartphones have now overtaken laptops as the most popular device for getting online, with record ownership and use key drivers. This is according to Ofcom’s 2015 Communications Market Report, published, […]
Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the tagging feature in Instagram, the main Old Spice Instagram account leads to other accounts specially created to tell the story. You awaken in a dark cave. In the distance you see a faint light, in […]
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27 per cent of all eCommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US. The APAC region accounted for nearly […]
An ad agency in Singapore has added to the SG50 marketing frenzy with an idea to translate the colloquial language of Singlish into emojis, the pictorial language used by smartphone users. The SGMOJI guide, created by BBDO Singapore, can be downloaded from this website. Among the entries in the SGMOJI guide are ‘Talk cock’, a favoured phrase among politicians to […]
The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand. The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to […]
Thinkmodo, the viral video agency, are stoking hype ahead of the release of Fantastic Four with the creation of a pyrotechnic human torch drone which has been lighting up the skies above New York City. With the film set to open at theatres this week Thinmodo set about building a human shaped drone to resemble […]
Mindshare APAC, the global media agency network part of WPP, has launched FAST, or Future Adaptive Specialist Team, a unique solution suite which aims to provide data led adaptive marketing services to brands looking to make sense of the deluge of data that is engulfing marketing communications. One of the key headwinds that brands are […]