Blippar, the leading image recognition and visual discovery platform, today announced that former Nestlé S.A Global Executive Board Member Doreswamy Nandkishore has officially joined the company as its first external non-executive board member. Nandkishore will be helping advise the company in its increased focus on brand and marketing strategy across the company’s full portfolio of […]
The Economist is offering Londoners a free sample of insect ice cream as part of a new experiential campaign designed to tempt new subscribers. Containing actual insects the tasty iced treat is perfectly timed to coincide with a recent heatwave and is intended to support the magazine’s long-standing enthusiasm for insect consumption as a ready […]
Can you picture a flower garden in full bloom surrounded by ice and snow? A new film, “37 Days” by The Atlantic Group, a European heating company, and Leo Burnett Paris, will take you on an icy adventure to the isolated mountains in British Columbia where the notion, “Heat is Life” is illustrated in full […]
Jaguar, which signed as an official partner of Wimbledon, has kicked off a social media campaign using biometric sensors to analyse the mood of fans. It has dished out biometric wristbands to selected fans watching the tennis and has built in-ground sensors monitoring the energy around the courts, letting it track sentiment. It will measure […]
Daunted by Shakespeare? There’s an app for that...
Samsung Electronics UK has teamed up with the Royal Shakespeare Company, supported by ad agency Cheil, to launch a new app starring famous actors, a rapper and a beatboxer to bring Shakespeare to life for 11-18 year olds. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David […]
Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]
In the run-up to Cannes Lions, global agency We Are Social has created the ‘Cannesogram’– an interactive cartogram that reveals how countries have performed over the last ten years. The countries are displayed with a combination of colour and size changes according to how successful they have been in the revered adland awards. Users can […]
Cannes Lions International Festival of Creativity – June 22, 2015 – Virool, the fastest growing advertising technology, released a new mobile site that plays matchmaker for thousands of advertising and marketing executives set to descend on the South of France this week for the annual Cannes Lions International Festival of Creativity. Known as “Cannes We […]
New research unveiled has shown the value of brand storytelling: 79% of UK adults think it’s a good idea for brands to tell stories as part of their marketing and customer communications. However, it seems they could also be doing it better, as 85% couldn’t give an example of a memorable story told by a […]
“The truth is out there… it tastes of pickled onion”
BMB London has created an online video campaign for Space Raiders, the much-loved crisp brand owned by KP Snacks. The 90-second film is shot to resemble leaked government footage capturing an alien crash landing and the subsequent alien autopsy. The film retains its authenticity right until the final moment when a Space Raider is pulled […]