YouTube has confirmed long-rumoured plans for an ad-free subscription version of the online video streaming service, with users able to pay $9.99 (£6.45) a month starting from 28 October to access a service that combines an ad-free YouTube with its Play Music on-demand service. The service will be YouTube’s first attempt at creating a premium, […]
Yahoo has signed an agreement with Google as the new provider of Yahoo’s search ads, after ending its exclusive deal with Microsoft’s Bing in April. The deal, which covers both Yahoo’s own properties and certain affiliate sites, will see ads served through Google’s AdSense for Search. Yahoo will receive an undisclosed percentage of the resulting […]
Happy Finish, a pioneer and world-leader in augmented reality and virtual reality, announced that it has signed a strategic agreement with GroupM, the world’s leading media investment group owned by WPP. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions […]
Playboy magazine founder Hugh Hefner has taken the dramatic decision to back a ban on female nudity within his soft porn bible after agreeing with critics that full frontal shots are ‘passé’ in a world of ubiquitous online porn. The new edict will come into effect from March 2016, when the title will pursue ‘provocative’ […]
AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]
Twitter has announced a new curated news feature called ‘Moments’ which aims to connect users with up to the minute current events from around the world by gathering together the most relevant tweets into a specialised feed. The feature is the result of the company’s Project Lightning, which was revealed earlier in 2015, and will […]
Condé Nast and Snapchat have announced a new partnership aimed at giving consumers exclusive access to seven of the publisher’s tentpole events, beginning with Teen Vogue’s Young Hollywood party. The partnership will make use of Snapchat’s Live Story feature and will provide users with behind the scenes footage from exclusive events by collating Snapchats by […]
Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford. The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such […]
YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. The shopping ads allow advertisers to display a click-to-buy ad within partner videos on YouTube. Viewers will see an “i” at the top right of a video to view the shopping ads. They will be in the […]
Twitter has rolled out a series of emojis to celebrate Pope Francis’ visit to the US. When users tweet the hashtags ‘#PopeinUS,’ ‘#PopeinDC,’ ‘#PopeinNYC,’ and ‘#PopeinPhilly,’ small images of Pope Francis in front of the US flag, the US Capital, the Statue of Liberty, and the Liberty Bell appear respectively. The pope arrived in the […]