Air Canada Appoints JWT Canada as Agency of Record

Air Canada Appoints JWT Canada as Agency of Record

JWT Canada announced that it has been selected by Air Canada as its new creative advertising agency of record, following a national search process. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying. “JWT demonstrated strong capabilities […]

Ensequence To Roll Out National Platform For Interactive TV Advertising

Ensequence To Roll Out National Platform For Interactive TV Advertising

Interactive advertising service company Ensequence will roll out an ambitious broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control. Interactive advertising professionals say that advanced advertising […]

Maybelline tops CBS Outdoor’s brand-guessing game

Maybelline tops CBS Outdoor’s brand-guessing game

Maybelline‘s iconic “Maybe she’s born with it” strapline has topped CBS Outdoor‘s brand recognition game in celebration of 150 years of advertising on the London Underground. CBS launched its 150 Brands quiz with a two-week poster campaign, featuring 115 posters across 78 stations that challenged commuters to identify 150 brands that have advertised on the […]

Humorous HBO Ad Exposes The Difference Between Sexy Acting And Porn

Humorous HBO Ad Exposes The Difference Between Sexy Acting And Porn

http://www.youtube.com/watch?v=EUBiOOx0Pxw To show the difference between sensual, sexy acting and porn, director Alberto Belli created a humorous ad for HBO. Titled ‘It’s Not Porn…’, it shows several budding actors raving to their friends and family about their new roles in a TV series. Initially, they are horrified of what they hear—thinking that their loves ones […]

Facebook users ‘witness a stabbing’ with Red Cross app

Facebook users ‘witness a stabbing’ with Red Cross app

The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]

Twitter acquires mobile ad specialist MoPub for $350m

Twitter acquires mobile ad specialist MoPub for $350m

Twitter has acquired the mobile-focused ad exchange, MoPub, for a reported $350m (£223m). MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. The deal represents the micro-blogging site’s largest acquisition […]

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]

Premier League ads offer cut grass smell and crowd cheers

Premier League ads offer cut grass smell and crowd cheers

A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]

MTV launches online prank campaign

MTV launches online prank campaign

MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]

Al Jazeera America in a Carriage Dispute With AT&T

Al Jazeera America in a Carriage Dispute With AT&T

Even before Al Jazeera America made it to the airwaves on Tuesday, it was already in the middle of its first carriage dispute. On its first day of service, the network filed a lawsuit against AT&T, which dropped AJAM from its U-Verse service on Monday at 11:59. The network went live at 3 p.m. yesterday […]