A third now see their smartphone as the preferred device to access the internet, while 4G subscriptions grew tenfold over the course of last year. Smartphones have now overtaken laptops as the most popular device for getting online, with record ownership and use key drivers. This is according to Ofcom’s 2015 Communications Market Report, published, […]
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27 per cent of all eCommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US. The APAC region accounted for nearly […]
An ad agency in Singapore has added to the SG50 marketing frenzy with an idea to translate the colloquial language of Singlish into emojis, the pictorial language used by smartphone users. The SGMOJI guide, created by BBDO Singapore, can be downloaded from this website. Among the entries in the SGMOJI guide are ‘Talk cock’, a favoured phrase among politicians to […]
“Mobile advertising as a whole is just fairly crappy,” said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn’t saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers’ mobile sites haven’t won many fans. Neither have the full-screen interstitial […]
Genesis Media, which surveyed more than 11,500 US adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets. Two things immediately jump out from those statistics: First, marketers already had plenty […]
New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]
Disney is further stoking Star Wars hype ahead of the latest cinematic instalment of the science fiction franchise this December with the launch of an official iOS and Android app. Designed primarily to keep die-hard fans abreast of all the latest news ahead of a release of the Force Awakens the app can be configured […]
Daunted by Shakespeare? There’s an app for that...
Samsung Electronics UK has teamed up with the Royal Shakespeare Company, supported by ad agency Cheil, to launch a new app starring famous actors, a rapper and a beatboxer to bring Shakespeare to life for 11-18 year olds. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David […]
Cannes Lions International Festival of Creativity – June 22, 2015 – Virool, the fastest growing advertising technology, released a new mobile site that plays matchmaker for thousands of advertising and marketing executives set to descend on the South of France this week for the annual Cannes Lions International Festival of Creativity. Known as “Cannes We […]
Samsung is helping people to show their appreciation for dads this Father’s Day via a social media campaign, created by Cheil UK, called ‘#DadIOU’. In the run-up to Father’s Day, Samsung is asking its followers across its social media channels to tweet @SamsungUK a message to their dad with an IOU for the chance to […]