Discovery and Visit California announce a partnership to showcase the California state’s top innovators and creators on Discovery Channel UK, US, Canada & Australia, with original documentary content produced by Think Make Create. The partnership includes four original short films California Dreamers written and produced by Think Make Create that celebrate California-based pioneers breaking new ground […]
Mitchell & Ness announced it has signed a new international partnership with the National Football League (NFL). The deal starts from the 2018 season and is in addition to the brands existing license agreements with The National Basketball Association (NBA) and MLS (Major League Soccer). The NFL license agreement runs for two years across Europe and […]
AXA UK has partnered with Sky Media and News UK’s Bridge Studio to produce a range of sponsored video, print and audio content. As part of the collaboration, brokered by agency Havas Media, Sky will produce three short five to 10-minute documentaries presented by Sue Perkins, The Sunday Times Magazine will publish four longform […]
Bupa Global, the international health insurance arm of Bupa, announced its sponsorship of Barbican Art Gallery’s major new exhibition Modern Couples: Art, Intimacy and the Avant-garde. The exhibition will be Bupa Global’s first ever art-related sponsorship; reflecting Bupa’s wider corporate and social responsibility commitment to positively impact its customers, employees, wider society and environment. […]
Kia Motors has teamed up with agency Innocean, production company Reelbase / Itchy & Scratch Pictures, and production service company Flatpack Films to launch an epic campaign to celebrate its new position as official partner of UEFA Europa League. The agreement will see the car brand sponsor UEFA for the next three years. The […]
Alchemetrics has joined forces with cloud-based, customer solutions technology specialist, Transcend360 to create a new approach to privacy in the post GDPR environment. The concept of Privacy by Design, which gives customers greater control of their preferences, underpins the design of the platform, Preference360. The platform enables brands to provide customers with an intuitive and easy […]
William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever dynamic digital out-of-home (DOOH) campaign to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. The British sporting icon recently signed an initial one-year deal with William Hill to become […]
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]
Rovio Entertainment Corp. announced the appointment of Jazwares as its global master toy partner. This new multi-year collaboration will deliver an innovative range of toys to fans around the world in support of Rovio’s many upcoming entertainment ventures, including the planned September 2019 theatrical release of The Angry Birds Movie 2, the hotly anticipated sequel […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with leading B2B technology marketing agency Chief Nation. The relationship sees Chief Nation deploying the Cyance Nexus predictive marketing platform to deliver pioneering demand generation and account-based marketing (ABM) results to clients across the globe. The Nexus platform tracks the online research […]
