Toy retailer Smyths Toys Superstores has appointed McCann Manchester to head up its creative business, previously handled by TBWA/Manchester, following a competitive pitch. Effective immediately, McCann Manchester will work across the retailer’s 88 stores in the UK and Ireland. Martina Moran, senior marketing executive at Smyths said: “The McCann team demonstrated they understood us as a team, understood us […]
To get safety helmets out of the storage room and into arm’s reach, J. Walter Thompson Japan and Tanizawa Seisakusho, a market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories. Japan sits on the ‘Ring of Fire’ in the […]
Leading brand design agency Pearlfisher, with teams in London and New York, is joining forces with prominent Danish designers, led by Jesper von Wieding and David Ramskov, to establish a multidisciplinary design team in Copenhagen. Looking to extend their experience working with some of the world’s most desirable Challenger and Iconic brands, and their existing […]
Mindshare, the global media agency network that is part of WPP, has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016. The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies on the night: Best […]
Hogarth Worldwide is delighted to announce the appointments of Ruhiya Nuruddin to Director of Broadcast Operations for Hogarth North America, and Louisa Gleichman to Director of Marketing for Hogarth North America, both new positions for the global agency. Both Nuruddin and Gleichman will work out of Hogarth Americas’ New York headquarters. Nuruddin joins Hogarth from […]
Morar, the research and insight consultancy, has unveiled its new-look senior team. Morar has grown by 150% since joining the Next15 Group in December 2014. Now 25-strong, the company was founded a decade ago by two former Interbrand consultants, Roger Perowne and Alistair Cunningham, and acquired by Next15 in late 2014. Heading up the consultancy, […]
Maxus has announced that Kostas Voudouris will be re-joining as its Head of Organic Performance. Voudouris previously worked for Maxus as SEO director from 2011 to 2015, before moving to New York to work as organic search director at Catalyst and MEC. He now returns to Maxus to head up its Organic Performance team in […]
McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1st, along with 11 fresh college graduates. AI-CD β was developed through the Creative Genome […]
Danepak, the UK’s favourite bacon brand, has appointed Arena Media to handle its media buying. The agency will work alongside isobel who is handling the creative. Arena Media has been tasked with leading the media activation for the UK market for Danepak. Strategic work and creative development are well underway, with the first work scheduled […]
Omobono has seen a 20% YOY growth with overseas sales now accounting for over 60% of total turnover; this is thanks to new business wins and the launching of its first London office at the end of 2015. This was the second opening for Omobono in 2015, following its first US office in the heart […]