After a pitch that involved several agencies in Italy, Ferservizi SpA has appointed Saatchi & Saatchi and AB Comunicazioni to handle the advertising activities of the Gruppo Ferrovie dello Stato. The Gruppo FS Italiane, leader in the transportation and logistics markets, today represents excellence both on a national and international level, thanks to the cutting-edge […]
MEC is partnering with Advertising Week Europe 2016 to change the face of talent management in the industry. As the presenting sponsor of Advertising Week Europe Talent Track on Monday, April 18th, MEC will support a day-long programme to explore how to find, develop and retain the best people , featuring a diverse range of […]
Royal Mail Group, the UK’s postal service, has appointed LIDA to handle its below-the-line marketing across its business units, including Royal Mail Customer Marketing, Royal Mail Data Services, Royal Mail Parcels, Royal Mail Stamps and Collectibles, Royal Mail MarketReach, Royal Mail Consumer & Network Access and Parcelforce Worldwide. LIDA won the account after a competitive […]
MEC launches MEC Wavemaker, its global specialist content offer that brings together content strategy, social, partnerships and experiences, SEO and creative service expertise. MEC Wavemaker creates content based on insights from MEC’s unique purchase journey planning approach MEC Momentum. This looks at a brand’s purchase journey and identifies where content can deliver business impact. MEC […]
Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will create Bonne Maman’s first major TV brand campaign in the UK, which will air in April […]
Toy retailer Smyths Toys Superstores has appointed McCann Manchester to head up its creative business, previously handled by TBWA/Manchester, following a competitive pitch. Effective immediately, McCann Manchester will work across the retailer’s 88 stores in the UK and Ireland. Martina Moran, senior marketing executive at Smyths said: “The McCann team demonstrated they understood us as a team, understood us […]
To get safety helmets out of the storage room and into arm’s reach, J. Walter Thompson Japan and Tanizawa Seisakusho, a market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories. Japan sits on the ‘Ring of Fire’ in the […]
Leading brand design agency Pearlfisher, with teams in London and New York, is joining forces with prominent Danish designers, led by Jesper von Wieding and David Ramskov, to establish a multidisciplinary design team in Copenhagen. Looking to extend their experience working with some of the world’s most desirable Challenger and Iconic brands, and their existing […]
Mindshare, the global media agency network that is part of WPP, has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016. The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies on the night: Best […]
Hogarth Worldwide is delighted to announce the appointments of Ruhiya Nuruddin to Director of Broadcast Operations for Hogarth North America, and Louisa Gleichman to Director of Marketing for Hogarth North America, both new positions for the global agency. Both Nuruddin and Gleichman will work out of Hogarth Americas’ New York headquarters. Nuruddin joins Hogarth from […]