http://www.youtube.com/watch?v=bvLaTupw-hk According to the NZ Transport Agency, speeding is a contributing factor in “20% of all fatal and serious injury crashes on New Zealand roads”. To remind drivers to be more vigilant on the road and to “choose a safer speed”, the agency released a powerful, thought-provoking safe driving ad titled ‘Speed ad – Mistakes’. […]
ADFEST is pleased to announce that Shahir Zag, Chief Creative Officer at Y&R MENA in Dubai, is joining next year’s festival as Jury President of the Outdoor Lotus category. A passionate typographer, designer, poet and creative sage, Zag has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from […]
Following a period of tremendous growth and exciting opportunity, 2014 promises to be another big year for Taxi Studio, starting with the arrival of new Creative Director Steve Burden in January. Steve has consulted all over the world for major players including WPP, Fitch and Interbrand for brands such as Vodafone, BP, Harrods and Qatar […]
H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items from the former footballer’s underwear range directly through their TVs. According to reports, the Swedish fashion retailer is returning to the Super Bowl after a year away with a campaign for Beckham’s Bodywear range. Viewers […]
In-app mobile adspend will reach almost 17 billion USD by 2018, up from 3.5 billion USD last year, a new report from Juniper Research has found. According to the report, growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to […]
Sistema Shyam TeleServices Limited (SSTL), which provides telecom services under the MTS brand, recently announced the launch of Canvas Blaze, a Dual SIM CDMA + GSM Smartphone preloaded with data and voice benefits for six months. Creativeland Asia, India’s leading independent communications company has conceptualized the communication campaign of Canvas Blaze Dual SIM for television, […]
With two weeks to go until Christmas, Ipsos Retail Performance can reveal that shopper numbers are on track to exceed those of last year. Retail footfall for the month to date (24th November to 7th December) was 1.9% higher than the equivalent weeks last year, according to Ipsos’ Retail Traffic Index (RTI). Numbers have been […]
Following a competitive pitch, communications agency Exposure has been appointed as lead creative agency for Microsoft’s newest tablet, the Surface 2, in an integrated four month campaign starting December, 2013. Campaign activity aims to bring audiences together through a creative approach that drives them along the journey to purchase. Activity includes advertising, media partnerships, influencer […]
http://www.youtube.com/watch?v=1T0Ja8PyBDc Taylor James, integrated creative production studio, has teamed up with agency CDM, New York, to create a fully animated short film for American Heart Association. Launched at the charity’s annual gala aboard HSS Intrepid, the animation educates and inspires us to combat heart health through tales of 3 inspirational young heroes. Designed and produced […]
Mike Tyson gives Evander Holyfield his ear back, 16 years after biting it off in the ring, in a tongue-in-cheek new campaign for Foot Locker, which also sees an airline clerk overjoyed when basketball star Dennis Rodman buys a one-way ticket to North Korea. http://www.youtube.com/watch?v=9KMUnqB_NiU The ad by BBDO New York, is promoting Foot Locker’s ‘Week […]