In a baseline study of attitudes to moving image entertainment among digital natives, Mediaplus Strategic Insights surveyed the role played by linear TV in comparison with Subscription Video-on-Demand (SVoD) services and illegal streaming portals. The digital natives are an especially important target group in this respect: on one hand, they are intensive media users, while […]
When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
AXA is set to launch a £5m adverting campaign and brand strategy under the new strapline ‘restless for a reason.’ The campaign kicked off with a TV advert on 3 September during ITV’s Victoria, which will air for 10 weeks, and is supported by outdoor, radio and digital display. The new brand strategy, centres on […]
There is nothing like getting nice and cozy to watch your favourite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a […]
MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for August 2017 include social, design, advertising and digital projects: 1) Kind Words Ringback Tone by GS Caltex GS Caltex wanted to decrease the stress level of employees in call centers. Customer abusive comments are something that everyone knows but no […]
Dr. Oetker will be encouraging British shoppers to ‘Dare to Bake’ with its new Great British Bake Off (GBBO) sponsorship. The UK’s leading home baking brand has launched a new creative based around the notion that there is no one better to encourage people to bake than the cakes themselves! Viewers will meet characters including; ‘The […]
The Mayor of London and visitlondon.com launched a bold new vision to accelerate the British capital’s status as a world-class tourist destination. Tourism numbers in London are set to rise sharply, with more than 40 million people expected to visit the city by 2025, an increase of 30 per cent on the 31.2 million visitors who […]
Scarecrow Communications and Gromax Agri Equipment Limited (formerly known as Mahindra Gujarat Tractor Ltd.) have launched a new tractor brand – Trakstar in the 30-50 HP category to transform the lives of Indian farmers. Most Indian farmers still rely on traditional methods to prepare and harvest their fields. They are eager to accept technology and […]
Conversion optimization agency, Bullseye Strategy, have hired former HGi Marketing Manager, Alexis Siemon, as an Account Manager. Alexis joins the account team to manage accounts to digital success. Her role encompasses managing client relationships and achieving successful outcomes for their digital marketing efforts. She will be looking after clients across a wide array of industries and […]