Amsterdam independent creative agency Khanna\ Reidinga announced a merger and a new name: Khanna\ Reidinga\ Faralley\ LeBon, or KRFL for short. The two original founders – British strategic lead, Rikki Khanna and Dutch Executive Creative Director, Hesling Reidinga – are joined by two new partners; Design chief, Maarten Versteege and production veteran, Michel de Goede. […]
As more and more branding activities move online, is it time for print media to hand over their advertising spot to influencers? According to the Advertising Association and Warc Expenditure Report which was released in 2016, UK businesses spent: Over £10 billion on digital marketing methods – an increase of 13.4% increase on 2015’s figure. […]
Independent creative agency Young & Laramore have launched their first ad campaign for Trane, an Ingersoll Rand residential heating and air conditioning brand, since winning the account in December 2016. Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, […]
Multinational office supply retailer, Staples, is relaunching its creative merchandising arm of its corporation as Marke. Marke is a now a creative services company in its own right, ready to assist brands and partners with branding and execution. With the help of London based innovation consultancy, Fearlessly Frank, the new look and brand identity aims to position Marke […]
New research from MarkMonitor, the world leader in enterprise brand protection, reveals counterfeit goods still pose a significant risk to consumers. More than one-quarter of respondents (27%) said they had unwittingly purchased non-genuine consumer goods online. This included every day items, such as make-up (32%), skincare (25%), supplements (22%) and, worryingly, medication (16%). Respondents found […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency was hired by Wightlink after a pitch and has been briefed with creating a new programme of […]
Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (Selfie with Sister) digital campaign. The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the […]
New research unveiled on July 17, has shown that the events & experiential sector is seeing a huge rise in interest from buyers: there were 35 deals in H1 2017, more than double the number (14) in the same period last year. It was the biggest half-year for deal volumes seen in the last three […]
SwiftReceipt, one of the fastest digital receipt validation service in the UK, launches with a promise to revolutionise the service for shoppers and brands alike. Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour – and as little as 15 minutes – delivering digital rewards (for example cinema codes) […]